Sotheby’s Pantone Matched Umbrellas Case Study

June 2018

Sotheby's gold printed umbrella


ProductAuto Wood Walker Umbrella

Customisation on umbrella – Gold printed umbrella with metallic logo print and Pantone matched double canopy

Sotheby’s has been uniting collectors with world-class works of art since 1744. Sotheby’s became the first international auction house when it expanded from London to New York in 1955.

A well-respected luxury brand, Sotheby’s asked us to produce an authentic, reliable umbrella to reflect their brand personality. We recommended an Auto Wood Walker, which is an elegant umbrella with a traditional wooden handle. We dyed the double canopy umbrella panels with their Pantone matched signature blues. Their gold printed umbrella included an accurate representation of their logo with gold metallic flecks on opposite panels of the outside umbrella panels.

The result is a stylish, conservative umbrella, that is durable and in-keeping with brand credentials.

Customisation options for walking umbrellas

Choosing your umbrella frame is the first step in your customisation process. You can select the type and colour of your promotional umbrella handle dependent on the kind of activity you will use it for. Printing on your umbrella will be aligned with your brand guidelines, as will the colour of the panels of your umbrella.  Most umbrellas have 8 panels but this can vary, a double canopy allows your message to be displayed inside and out. Other detail such as perimeter or rib tape, a printed tie wrap or sleeve and handle are finer details to create a bespoke, premium promotional umbrella.


What can we do for you?

Wurlin-The Umbrella Workshop are specialists in bespoke umbrellas. Progressive and flexible, we work with creative agencies and brand owners to diligently explore concepts and develop custom branded solutions. Experienced in sourcing products with a global supplier reach, we are trusted partners to clients for innovative manufacture, structured project coordination and international distribution. Complete your branded portfolio of merchandise with branded bags, branded metalwork, branded drinkware and more. Other solutions we can help you with include fulfilment and pick and pack service.

“ This umbrella perfectly fits our brand image. ”


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