Microsoft Case Study

November 2021

customised walking umbrella with inside print for Microsoft

Client: Microsoft

Product: Customised walking umbrella City Walker Pro

Customisation on umbrella: Digital Print on the internal canopy, engraved handle ring and a woven label on the external canopy.

Customised walking umbrella

This fully customised City Walker Pro was created for tech giants, Microsoft. Over the last three decades, Microsoft have helped people and organisation use technology to transform how they work, live and play. Microsoft has a mission to empower every person and organisation on the planet to achieve more, and in keeping with that theme, Microsoft have a plan to come together to build a better future marked by sustainable economic growth. With sustainability at our core, it was the perfect opportunity for us to be able to create a stunning umbrella for this company.

We created a stunning customised walking umbrella, with a double canopy, engraved handle ring, seam-matched internal digital print and a woven label on the outside of the umbrella. The client wanted to keep the branding subtle, yet premium. The woven label and logo print on the internal canopy were Pantone matched to the company’s branding, and the internal print on the canopy ties in to Microsoft’s partnership with the UN Climate Change Conference UK 2021 (COP26).

There are multiple options for customised walking umbrellas, and we can combine a multitude of techniques to create the branded umbrella that you are looking for. For this design, we used digital printing for the panels on both the internal and external canopies. Digitally printed umbrellas allow for panel printing using vibrant colours and patterns.

Each umbrella model includes customisation options to suit your budget or lead time. It maybe you need an umbrella quickly and therefore we’ll offer you a UK manufactured umbrella which we can turn around within 2-3 weeks. Customisation options are limited to a logo print on a UK manufactured umbrella, but if you have a slightly longer lead time then we can create a more bespoke umbrella, as with the Empire Coach Builders Automatic Sports Golf Umbrella.

More premium bespoke umbrella options include engraved handle rings, and umbrella carry cases. Both are great ways to include subtle branding. Personalised umbrella carry cases work well for sports umbrellas and golf umbrellas, particularly. For example, customising umbrella carry cases with a company logo. By doing this, the brand presence is evident, even when the umbrella is closed and being transported around a golf or sporting event.
Another way to reinforce branding, is with printed and woven labels. These are great way to reinforce the presence of the brand logo or an understated brand stamp, or slogan.

What can we do for you?

Wurlin-The Umbrella Workshop are specialists in bespoke umbrellas. Progressive and flexible, we work with creative agencies and brand owners to diligently explore concepts and develop custom branded solutions. Experienced in sourcing products with a global supplier reach, we are trusted partners to clients for innovative manufacture, structured project coordination and international distribution. Complete your branded portfolio of merchandise with branded bags, branded metalwork, branded drinkware and more. Other solutions we can help you with include fulfilment and pick and pack service.

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