Umbrellas have come a long way from their humble beginnings as simple tools for sheltering against rain or sun. In the world of branded umbrella manufacturing, innovations are constantly evolving to improve both the functionality and aesthetics of branded and corporate umbrellas. An example of this is to use a reflective lining, a silver layer of material which backs onto either the outer or inside canopy. In this blog post, we’ll explore what the reflective lining is, why experts in the field of umbrella manufacturing suggest using it, and how this clever design enhances the overall umbrella experience.
What is a reflective lining?
The reflective lining used is a silver layer of material, backed onto either the outside layer or inside layer of a double canopy umbrella. This layer serves a dual purpose: preventing the visibility of the print on the outer canopy from the inside and vice versa. It’s a thoughtful addition to the manufacturing process that addresses a common challenge faced by clients who are after separate designs on the inside and outside of the umbrella.
Why use a reflective lining on branded umbrellas?
1. Print Clarity:
One of the primary reasons we often suggest incorporating reflective linings when purchasing branded umbrellas is to enhance the clarity and vibrancy of prints on both the inner and outer canopies. Without the reflective lining, there’s a risk of the design or pattern on one side interfering with the visibility of the print on the other side. The silver lining acts as a visual barrier, ensuring that each side maintains its distinct appearance. A good example of this would be, if the canopy underneath is dark but the logo on the outer canopy needs to be white or a much lighter colour, we would suggest a lining here as the logo often becomes lost within the design.
2. Aesthetics:
Double canopy corporate umbrellas are often chosen for their aesthetic appeal, to showcase creative designs and are an impressive branding opportunity. Reflective linings contribute to a more polished and professional look by preventing any design interference. This feature is particularly crucial for umbrellas featuring intricate or vibrant prints, where maintaining the integrity of the design is paramount.
3. Enhanced User Experience:
For the end user, the reflective lining translates into a more enjoyable and seamless experience. Whether shielding from rain or sun, users can appreciate the well-defined prints without any visual distractions. It adds a layer of sophistication to the umbrella’s design while ensuring that functionality is not compromised.
How does it work?
The reflective lining functions by bouncing light away from the inner surface of the outer canopy. This prevents the design or colour from bleeding through to the inside, maintaining the clarity of the inner print. Simultaneously, it reflects light away from the outer surface of the inner canopy, preserving the distinct appearance of the outer design. The silver colour of the lining is particularly effective in this regard, acting as a neutral background that minimizes any interference between the two canopies.
In the world of umbrella manufacturing, the reflective lining stands out as a clever solution to a common challenge. Its ability to maintain the clarity of prints on double-canopy umbrellas adds a touch of sophistication and enhances the overall user experience. As manufacturers continue to push the boundaries of design and functionality, the reflective lining remains a shining example of how thoughtful innovation can elevate a seemingly simple product to new heights.
Outdoor events have a unique charm that indoor gatherings simply can’t replicate. Whether it’s a music festival, a wedding, a corporate picnic, or a corporate charity event, the open-air setting can create a magical atmosphere. However, as any experienced event planner knows, outdoor events also come with their own set of challenges, the most unpredictable being the weather. This is where personalised umbrellas come to the rescue, offering both practical solutions and branding opportunities.
In this blog post, we’ll explore the essential role that custom umbrellas play in outdoor event planning. From providing shade and shelter to enhancing the overall event experience, these versatile accessories have become must-haves for any event planner’s toolkit.
Shade and Comfort for Attendees
One of the primary reasons to incorporate personalised umbrellas for outdoor event planning is to ensure the comfort and well-being of your attendees. While sunny weather can create a picturesque setting, it can also lead to discomfort and even health risks if proper shading isn’t provided.
Personalised umbrellas for outdoor events, strategically placed throughout the space, offer attendees a reprieve from the sun’s harsh rays. Whether it’s for outdoor seating areas, food courts, or event stages, these umbrellas provide much-needed shade, making the event more enjoyable and comfortable. Attendees will appreciate the thoughtfulness, and it can significantly impact their overall experience.
Weather-Proofing Your Event
Outdoor events are often at the mercy of unpredictable weather. Rain, wind, or even extreme heat can disrupt the best-laid plans. Personalised umbrellas for outdoor events serve as a practical solution to mitigate these challenges.
Rain: When the forecast looks ominous, having a supply of personalised umbrellas on hand can save the day. You can provide attendees with branded and custom umbrellas to keep them dry and comfortable. This not only shows your commitment to their experience but also serves as a powerful branding opportunity. Whenever attendees use these umbrellas in the future, they’ll be reminded of your event.
Wind: Our storm-tested personalised umbrellas for outdoor events are sturdy and well-designed, and can withstand gusty winds, ensuring they don’t become hazards during your event. Ensure that the umbrellas you choose are built to handle the outdoor conditions of your event location.
Heat: In hot climates, custom umbrellas can be equipped with UV-resistant materials, creating shaded areas where attendees can cool off. This not only keeps attendees comfortable but also encourages them to stay longer at your event.
Branding and Personalisation
Personalisation and sticking to a theme are key in event planning, and our umbrellas provide an excellent opportunity to reinforce your event’s theme. Here are a few ways to incorporate your event’s identity into these essential accessories:
- Logo and Brand Colours: Customise the umbrellas with your event’s logo and brand colours. This not only adds a professional touch but also enhances brand visibility throughout the event.
- Sponsorship Opportunities: If your event has sponsors, consider offering them the opportunity to brand the umbrellas. It’s a valuable sponsorship package that can help cover event costs.
- Thematic Designs: Tailor the umbrella designs to match your event’s theme or aesthetic. Whether it’s a rustic wedding, a music festival, or a corporate conference, umbrellas can be customized to complement the overall ambiance.
Versatility in Design and Placement
Custom umbrellas come in a variety of designs, sizes, and styles. This versatility allows event planners to incorporate them seamlessly into different types of outdoor events:
- Branded Folding umbrellas: These are the smallest models of umbrellas. Can be folded away into a small bag and always comes with a matching sleeve.
- Personalised City umbrellas: These are perfect for, you guessed it, the city! And large crowded spaces. They’re bigger than the folding umbrellas and the handles can come in a variety of colours. Our favourites are the City Walker Umbrellas with black shafts and black silicone handles and the traditional–looking Wood Walker umbrella with a wood crook handle.
- Branded Golf umbrellas: The largest model. Perfect for sporting events.
Enhanced Guest Experience
Ultimately, the success of an event is measured by the experience it creates for the attendees. Personalised umbrellas for outdoor events contribute to a more positive and memorable guest experience. Attendees will appreciate the attention to detail and the convenience provided by these shaded areas and protection from unexpected rain.
Moreover, the presence of personalised umbrellas can encourage social sharing. Event attendees often take photos and share their experiences on social media. When your event branding is prominently featured on the umbrellas, it becomes a part of the attendee-generated content, extending the event’s reach and impact beyond the physical location.
In conclusion, personalised umbrellas are indispensable tools in the event planner’s arsenal for outdoor events. They offer practical benefits, such as shade and weather protection while also serving as a powerful branding opportunity. By incorporating custom umbrellas into your event planning strategy you can ensure a more comfortable and enjoyable experience for your attendees, leaving a lasting impression that extends far beyond the event itself.
Thinking about hosting an event? We also manufacture other promotional items such as custom-made bags, personalised tote bags, branded notepads, printed mugs and other bespoke merchandise.
Send us an email at info@wurlin.com for a quote or give us a call at +44 (0) 1225 66 79 79 for a chat!
We proudly present our collaboration with our esteemed client, a leading manufacturer of cross cart buggies in Latvia. Together, we have created a remarkable umbrella that perfectly complements their adventurous spirit. Manufactured in the UK, this exceptional umbrella, featuring a single canopy print, a vibrant red shaft, and a soft foam handle, showcases our expertise in umbrella manufacturing.
This was not one of our standard models but was sourced specfically for the client.
This Umbrella is custom made, and we can offer all over printed canopies, and the frame can be supplied in a choice of colours, Green orange and Red.
The vibrant red shaft adds a striking visual element to this exceptional accessory. Its bold colour not only stands out in any setting but also reflects the passion and energy of the company. With its sturdy construction, the red shaft ensures durability and reliability, ready to withstand the challenges of the great outdoors.
Manufactured in the UK, this umbrella exemplifies our commitment to quality umbrella manufacturing. Each step of the manufacturing process is carried out with meticulous attention to detail, resulting in a superior product that surpasses expectations. From the precision-engineered frame to the expertly crafted components, this umbrella is a testament to our expertise in creating high-quality umbrellas.
We are thrilled to present this extraordinary collaboration with our Latvian client, bringing together the worlds of cross cart buggies and stylish accessories. Explore our gallery to witness the seamless fusion of functionality, style, and our umbrella manufacturing expertise. Whether you’re a cross cart buggy enthusiast or simply seeking a branded umbrella that reflects your adventurous spirit and business pride, this remarkable creation is sure to elevate your outdoor escapades to new heights.
To find out more of what we can do, head to Wurlin.com and find a plethora of other merchandise ideas for your business!
Custom-made umbrellas have been gaining popularity in recent years as a unique and practical way to showcase your style, brand, or event. With endless possibilities for design, creating a custom-made umbrella has become easier than ever. In this ultimate guide to custom-made umbrellas, we’ll explore design ideas and inspiration to help you create the perfect umbrella.
Personalized Details
When it comes to designing a custom-made umbrella, personalized details can add an extra special touch. From a brand logo to a special date or quote, these details can help to make your umbrella truly unique and meaningful.
Personalized umbrellas are a popular choice for weddings, where couples can customize the umbrella with their names, wedding date, or even a special message to their guests. This creates a memorable keepsake that guests can take home and treasure for years to come.
In the corporate world, personalized umbrellas are a great way to promote your brand and create a lasting impression. By incorporating your company logo or tagline onto the umbrella, you can effectively advertise your business while also providing a useful and practical item for your customers or employees.
Personalized umbrellas can also be a great way to show your support for a cause or organization. By including a message or image related to the cause on the umbrella, you can help to raise awareness and support for the issue.
When designing a personalized umbrella, it’s important to consider the placement and size of the personalized details. You want to make sure that the details are visible and easy to read, while also maintaining the overall aesthetic and design of the umbrella.
Bright Colours
When it comes to designing a custom-made umbrella, choosing the right colors can make all the difference. Bright colors are a popular choice for those who want to create a statement piece that stands out from the crowd. With a bold and eye-catching color scheme, you can easily attract attention to your brand or event. In addition, bright colors can help to create a fun and lively atmosphere, perfect for events such as trade shows or weddings.
When choosing bright colors for your custom-made umbrella, it’s important to consider the overall theme and purpose of your umbrella. For example, if you’re designing an umbrella for a sports event, you might choose colors that match the team’s colors or the colors of the sport. Similarly, if you’re designing an umbrella for a corporate event, you might choose colors that match the company’s branding or logo.
Another advantage of choosing bright colors for your custom-made umbrella is that it can help you stand out in a crowd. Whether you’re attending a crowded outdoor event or simply walking down a busy street, a bright and bold umbrella can easily catch people’s attention and help you stand out from the crowd.
Patterened Designs
Patterns can add a unique and eye-catching touch. A patterned umbrella can help to showcase your brands’ style and add a pop of color to a rainy day.
One popular pattern choice for custom-made umbrellas is stripes. Whether you choose bold, colorful stripes or classic black and white, a striped umbrella can add a timeless and stylish touch to any outfit. Striped umbrellas are perfect for personal use or as gifts for friends and family, and they are sure to make a statement wherever you go.
In addition to this, there are many other patterns to choose from when designing a custom-made umbrella. From florals to geometric designs or even abstract art, the possibilities for patterned umbrellas are endless.
Furthermore, coporate business will often use their logo and turn this into a repeating pattern to use on the internal canopy.
When designing a custom-made patterned umbrella, it’s important to consider the size and placement of the pattern. You want to make sure that the pattern is visible and easy to see, while also maintaining the overall aesthetic and design of the umbrella. Additionally, you may want to consider the color palette of the pattern and how it will coordinate with your personal style and wardrobe.
Photography Prints
Printing high-quality photographs onto an umbrella is not only a unique and memorable way to create a custom-made umbrella for personal use but also for corporate businesses. Companies can use this technique to create custom-made umbrellas that reflect their brand and values, and also serve as effective promotional items.
A corporate custom-made umbrella with a high-quality photograph can be an excellent way to showcase the company’s products or services. For example, a restaurant could print photographs of its signature dishes onto umbrellas to promote its cuisine. A car company could feature photographs of its latest models to promote its brand and attract potential customers.
Custom-made umbrellas with photographs can also be used to commemorate special events or milestones in a company’s history. For instance, a company could print photographs of its founders or key moments in its history onto umbrellas and distribute them as gifts to employees or clients.
When designing a custom-made umbrella with a photograph for corporate businesses, it is important to ensure that the photo aligns with the company’s branding and messaging. The photograph should also be of high quality and resolution, so it appears clear and professional when printed on the umbrella.
In conclusion, custom-made umbrellas offer endless possibilities for creative design. From personalized details to bright colors, patterned designs and photography prints there is no limit to what you can create. With these design ideas and inspiration, you can create the perfect custom-made umbrella that perfectly reflects your style, brand, or event. Whether you are looking for a promotional item or a unique statement piece, custom-made umbrellas are a great way to make a lasting impression.
Experts in bespoke umbrella manufacture, we can also supply branded merchandise for your portfolio. Find out more about sustainable branded products from Wurlin or custom made bags to compliment your branded umbrellas can be manufactured by The Bag Workshop.
Find out more about us or ask us for a call back +44(0)1225 667979.
Advertising umbrellas are a fantastic and effective promotional tool that businesses can use to increase brand visibility and awareness on a day-to-day basis. These umbrellas are customized with the company’s logo and message, making them a powerful marketing tool that can be used at various events and locations.
1. Increased Brand Exposure
Firstly, advertising umbrellas provide a large canvas for businesses to showcase their brand and messaging. When used at events, such as outdoor markets, festivals, or trade shows, these umbrellas can attract attention from potential customers and passers-by.
2. Cost-Effective
Secondly, advertising umbrellas are an extremely cost-effective marketing solution that can help businesses save money while still promoting their brand. Compared to other marketing tactics, such as billboards or television ads, umbrellas are relatively inexpensive and can be reused multiple times. Additionally, since these umbrellas can be used in different locations and events, they provide businesses with a flexible marketing tool that can be adapted to different marketing strategies.
3. Versatility
Furthermore, the umbrellas we create are versatile marketing tools that can be used in various locations and events. These umbrellas can be used at outdoor markets, sports events, beachfronts, or even in restaurants and cafes. This versatility allows businesses to target different audiences and demographics, making it easier to reach a larger audience.
4. Protection from the Elements
Moreover, promotional advertising umbrellas are not only a marketing tool but also a functional item that provides protection from the elements. These umbrellas provide shelter and shade, making them useful for outdoor events. By providing protection, these umbrellas can help increase customer satisfaction and loyalty, as people appreciate the added convenience.
5. Durability
Additionally, we make umbrellas that are made from high-quality materials that are designed to withstand harsh weather conditions and frequent use. This durability ensures that the umbrellas can be used for a long time, making them a valuable investment for businesses. Also, since these umbrellas are often used in public spaces, they are also designed to be easy to clean and maintain.
Popularity
Many big brands such as Coca-Cola, Samsung and Microsoft have used umbrellas for promotional advertising. Umbrellas provide a cost-effective and versatile marketing tool that can be adapted to different marketing strategies. By using branded umbrellas at outdoor events, these brands are able to increase brand visibility and awareness, while also providing shelter and shade for attendees.
Promotional USB
Alternatively, a highly practical promotional item to give to clients are custom printed USB sticks, ideal for marketing campaigns, product launches, gifting and ecommerce.
The possibilities are endless.
Consistent branding is paramount to your business and we can help with a number of creative ways to ensure success.
Tell us what you want to communicate and we will do the rest. Our design team will come up with products and designs that target your audience cost effectively.
Contact us at info@wurlin.com
Content created by Wurlin LTD
Umbrella fact: we’re fascinated with umbrellas. We see a direct impact of the weather changing outside, with our UK office phone ringing consistently from September to May, with the mostly daily occurrence of rain outside of our windows. We do a little rain dance and help our clients with ordering their branded umbrellas that they give to clients, employees or use for interesting displays, events and performances.
We’re sharing with you, interesting things we’ve learnt about umbrellas in ten years of manufacturing them. If you’ve got more to add, then do let us know, we’re always pleased to learn more.
Five unusual umbrella facts
1. Recycled umbrellas have muscles
Recycled umbrellas have muscle. They are waterproof, storm proof and can be personalised! We’re not content with the throwaway cheap umbrellas that are seen discarded on the street or end up in landfill, we’ve only ever manufactured premium quality umbrellas that last a lifetime. Our umbrellas have a two-year guarantee for quality. We’ve taken this a step further, we are now manufacturing recycled umbrellas. Recycled plastic bottles (RPET) can be made into a fully functioning, storm proof umbrella and personalised with print. There’s an umbrella fact for you!
2. Women were umbrella trail blazers
It was women who championed the umbrella before men took up the habit of carrying them. Identified as early as 1708, women were using the umbrella to protect them from the outdoor elements, women were also able to accessorise their outfits with accompanying umbrellas. Kersey’s dictionary references an umbrella as ‘a screen commonly used by women to keep off rain.’ Another umbrella fact for you – it was John Hanway, a philanthropist and traveller from London who took up using the umbrella and was vilified and laughed at for carrying it by Hackney coachmen.
3. An umbrella makes you credible
Widespread use of the umbrella in Europe was promoted by Princess Palatine in 1712. Her use encouraged the aristocracy to accessorise with an umbrella. A Paris magazine in 1768 is reported to have advised that without an umbrella, one is considered vulgar!
“The common usage for quite some time now is not to go out without an umbrella, and to have the inconvenience of carrying it under your arm for six months in order to use it perhaps six times. Those who do not want to be mistaken for vulgar people much prefer to take the risk of being soaked, rather than to be regarded as someone who goes on foot; an umbrella is a sure sign of someone who doesn’t have his own carriage.” (Source: Wikipedia)
4. Umbrellas used to be called Robinsons
“I covered it with skins”, he says, “the hair outwards, so that it cast off the rain like a penthouse, and kept off the sun so effectually, that I could walk out in the hottest of the weather with greater advantage than I could before in the coolest.”
The book, Robinson Crusoe by Daniel Defoe refers to the protagonist creating his own umbrella which imitates one he’d seen in Brazil. From this, the umbrella was referred to as a ‘Robinson’ for many years before is slowly phased out.
5. National Umbrella Day is February 10
National umbrella day is celebrated across the world to pay homage to our reliable best friend. This important invention keeps us dry when it rains and protects us from the sun when it shines. Join us and celebrate our humble umbrella.
More umbrella facts: history of umbrellas
Umbrella fact that didn’t make the list is that they have a long, enduring history and have been depicted in the history books for more than 4000 years in Greece, China and Egypt.
They’ve come a long way from the sunshades and paper umbrellas that evolved into protection from the rain. Gaining popularity in the 17th century, the umbrella took various forms and became more popular with Europeans to protect them from the rain.
Fast forward to now and the umbrella is a staple in most people’s handbags or the boot of a car. In fact, they feature in the top 5 most popular items left in the London Underground with more than 10,000 getting left on the tube.
Types of umbrellas
Umbrella fact! There are three models of umbrellas to choose from. The golf umbrella , which is a large model, favoured in the sports industry due to its large branding estate across all 8 panels. The Umbrella Workshop offer this model with various differences including a vented option plus an automatic or manual opening function.
The walker umbrella has a crook handle and can be in wood or a slick black silicon and gun mental finishes. This umbrella is smaller than the golf umbrella that can be used to weave through urban spaces, but still large enough for applying visible branding.
Telescopic umbrellas also known as folding umbrellas are the smallest model and can be folded down to fit in a bag when not in use. Often accompanied by a carry case that can be printed or Pantone matched to suit the panels of the umbrella. The handle can be changed on this model to either be small to sit in a hand or a crook handle in wood for a deluxe feel to a telescopic umbrella.
The Umbrella Workshop only uses premium quality materials. This includes high quality polyester called pongee, as well as recycled RPET and different printing methods to create unique branded umbrellas that are built to last.
What can we do for you? The Umbrella Workshop.
Wurlin-The Umbrella Workshop are not just fascinated with umbrella facts, we are specialists in bespoke umbrellas, bags, packaging and customised merchandise. Progressive and flexible, we work with creative agencies and brand owners to diligently explore concepts and develop custom branded solutions. Experienced in sourcing products with a global supplier reach, we are trusted partners to clients for innovative manufacture, structured project coordination and international distribution.
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What is promotional marketing?
Simply put it’s a marketing strategy which aims to get potential customers to choose your product or brand. The primary objective of promotional marketing is to keep your product or brand in the mind of the customer. You want them to buy from you so it’s essential to promote your business effectively.
Create a distinctive brand identity
Your logo is part of this and you have probably thought about the design, colours and message but this is only part of your identity. Your brand identity represents your values, services, personality and ideas so it is important you get this right.
Get your message out there
So you’ve got your eye-catching logo, you have thought long and hard about your brand identity… what next? You need to get your brand visible to potential customers. First thing’s first: know who your target customers are as this information is key to your campaign.
Promote your business
Once you have an idea who you are targeting you can think of the best way to get your message across. If you have more than one target market this message could be different. This is a competitive time and you want to stand out from the crowd. There are plenty of ways to promote your business including:
- Mass media advertising ( business directories, magazines, newspapers etc)
- Public Relations (press releases, launches, events, tours)
- Sales based methods (competitions, discounts, coupons, gift vouchers)
- Direct marketing (letters, emails etc)
- Digital marketing through websites and mobile phones
- Social networking
Promotional marketing focuses on getting your brand noticed and subsequently chosen by customers, ultimately that is what you need to succeed.
Spending time thinking carefully about your strategy can save you time and money. Some ideas to think about are:
- Who is the target of your campaign?
- Which incentives might work best for your intended customers?
- What is your available budget?
- Who will be responsible for running the campaign?
Promotional marketing is something that we know a lot about at Wurlin and we can get your brand noticed. Promotional products are an excellent way to keep your brand visible. It is important to choose the right promotional product for your campaign.
Promotional Umbrellas
These offer a great return on investment, not only practical but they promote your logo or brand every time they are used.
Promotional USB
A highly practical promotional item to give to clients, printed with your logo and you can have your brochure pre-loaded on to it and make it non erasable, so potential customers always know where to find it. The possibilities are endless.
We recognise that consistent branding is paramount to your business and we can help with a number or innovative and creative ways to ensure that your campaign is a success.
Tell us what you want to communicate and we will do the rest. Our design team will come up with products and designs that target your audience cost effectively.
Contact us info@wurlin.com
Content created by Wurlin LTD