Sun as well as showers: the case for the dual-purpose umbrella
Ask anyone in the UK what an umbrella is for and they will say one thing: rain. It is a fair answer – we are, after all, a nation that checks the forecast out of habit. But the umbrella has always done a second job just as well, and increasingly it is the one that matters most to event organisers, hospitality teams and marketing managers. An umbrella is portable shade.
In fact, shade is where the umbrella began. The word itself comes from the Latin umbra, meaning shade or shadow – the same root that gives us the Italian ombra and the French ombre. The Italian diminutive ombrello (a little shade) is where our English “umbrella” comes from, and the earliest umbrellas were sunshades rather than rain shields, carried to keep their owners cool in hot climates. The rain came later. So an umbrella designed for sun protection is not a novelty at all – it is the umbrella returning to its original purpose.
The short answer is this: yes, an umbrella can protect you from the sun, and a well-made one can do it very effectively. Here at The Umbrella Workshop we can supply many of our ranges with specialist UV / UPF 50+ canopy materials and coatings – fabrics designed to reduce the amount of ultraviolet light passing through the canopy. The result is a cooler, more comfortable shaded area beneath the umbrella, on a frame that still carries your branding, print, colours and advertising message exactly as you would expect.
In other words, the same product that keeps your customers dry in November can keep them shaded in July, while promoting your brand the whole year round.
Why sun protection matters for branded umbrellas
For years, the conversation around promotional umbrellas focused almost entirely on the rain. That has shifted. Warmer, brighter summers and a much greater awareness of sun safety mean that shade is now a genuine consideration for anyone running an outdoor space or event.
Think about where people gather outdoors and you quickly see the demand. Outdoor events and festivals need shaded areas for guests and staff. Hospitality venues – pubs, hotels, members’ clubs and restaurants – want comfortable terraces and beer gardens that people can enjoy without baking in direct sun. Schools and universities are increasingly mindful of shade for pupils and visitors. Sports clubs, golf courses and tournament organisers need cover that works in bright glare as well as a sudden downpour. Retailers running outdoor promotions, and brands activating at travel destinations, all benefit from a shaded spot that draws people in.
There is also a duty-of-care angle for any business with staff working outside. Groundskeepers, event crews, hospitality teams, marshals and brand ambassadors all spend long hours exposed to the elements. A branded umbrella designed to reduce UV exposure is a practical, visible way to offer them a more comfortable working environment – while keeping your logo on show.
What UV / UPF 50+ umbrella canopies actually do
It helps to be precise here, because the language around sun protection is often used loosely. UPF stands for Ultraviolet Protection Factor, the rating system used for fabrics – much as SPF is used for sunscreen. A UPF 50+ rated fabric is designed to allow only a very small fraction of UV radiation to pass through it, which is why it sits at the top of the scale.
Our UV / UPF 50+ canopy options use tightly woven fabrics and specialist coatings chosen to reduce the amount of ultraviolet light reaching the area beneath the umbrella. In practice that means two things for the people standing under it: a meaningful reduction in direct UV exposure, and a noticeably cooler, more comfortable patch of shade than a thin, untreated canopy would provide.
A sensible note on claims: an umbrella is a shading product, not a medical device, and it cannot replace sunscreen, sensible clothing or simply staying out of midday sun. What a quality UV canopy can do is help create a shaded space and reduce exposure for the people using it. We would always describe the benefit in those careful terms – designed to reduce exposure, rather than to “block” or “eliminate” it.
Where sun protection umbrellas are especially useful
Because the same canopy serves both rain and shine, UV-protective umbrellas suit almost any outdoor setting. A few where they earn their keep:
- Outdoor events and festivals – shaded gathering points, branded VIP areas, and cover for stewards and crew across a long day in the open.
- Hospitality – golf-frame umbrellas and printed parasols that turn a terrace or garden into a usable, comfortable space whatever the weather.
- Golf and sport – large canopies that shade players and spectators between holes or during play, with plenty of room for a club crest or sponsor logo.
- Schools and universities – shaded areas for open days, sports days and campus events.
- Retail and promotions – eye-catching shade that pulls footfall towards a stand, pop-up or activation.
- Travel and tourism – resorts, attractions and tour operators offering guests respite from strong sun, on-brand throughout.
In each case the umbrella is doing double duty: useful kit for the people on the ground, and a moving, memorable advert for the brand on the canopy.
Branding, print and advertising benefits
This is where a UV canopy becomes genuinely clever. Choosing a sun-protective fabric does not mean compromising on how the umbrella looks. The canopy remains a large, highly visible surface – arguably the best branding estate of any promotional item – and it can still be beautifully printed.
That means everything we usually offer is on the table: bold logo print, full-coverage all-over print, striking internal canopy designs on double-canopy models, and exact Pantone-matched brand colours. A UV-protective umbrella can carry a sponsor’s name across a golf course, a venue’s identity across a terrace, or a campaign message across a festival site – and keep doing it long after the event ends.
That longevity is the real commercial point. Unlike a flyer or a one-day banner, a quality branded umbrella is kept and reused for years. Every time it goes up – for sun or for rain – it puts your brand back in front of an audience. A UV canopy simply adds more of the year, and more of the occasions, when that umbrella is actually in use.
Which umbrella types can take a UV-protective canopy
UV / UPF 50+ options are available across the majority of our canopy ranges, subject to the specific style, fabric and production requirements of each model. As a guide, they suit:
- Golf and sports umbrellas – our largest frames, ideal for shading groups and for big, bold branding.
- Promotional and advertising umbrellas – high-impact shade for events, stands and giveaways.
- Corporate umbrellas – polished, on-brand cover for clubs, hotels, show homes and client events.
- Luxury branded umbrellas – premium pongee canopies for brands that want shade without compromise on finish.
- Printed parasols and garden umbrellas – larger fixed shade for terraces, gardens and hospitality spaces.
Because the right combination of frame, fabric and coating varies by model, the best approach is to tell us where the umbrella will be used and let us recommend the most suitable specification.
How The Umbrella Workshop can help
We have spent over a decade designing and manufacturing umbrellas for some of the world’s leading brands, and the same end-to-end service applies to UV-protective umbrellas. Our team can advise on suitable styles and frames, the most appropriate UV / UPF 50+ canopy materials, your print and branding options, the best positions for logos and messaging, and sensible order quantities – from smaller runs through to large retail volumes.
We will be straight with you about what each model can and cannot do, which fabrics carry which ratings, and where a particular finish or coating affects lead time. The goal is a product that genuinely works as shade and as advertising, rather than one that simply ticks a box.
FAQ
Do umbrellas really protect against the sun?
A well-made umbrella with a UV / UPF 50+ canopy is designed to reduce the amount of ultraviolet light reaching the area beneath it, creating a cooler, shaded space. It is a shading product rather than a substitute for sunscreen or sensible sun habits, but it can meaningfully help reduce exposure.
What does UPF 50+ mean on an umbrella canopy?
UPF (Ultraviolet Protection Factor) rates how much UV a fabric allows through. UPF 50+ is the top of the scale, indicating that only a very small fraction of UV passes through the material.
Can a UV-protective umbrella still be branded and printed?
Yes. The canopy remains a large, highly visible surface and can carry logo prints, all-over prints, internal-canopy designs and Pantone-matched colours, just like our standard ranges.
Which umbrella ranges offer UV / UPF 50+ canopies?
UV-protective options are available across the majority of our canopy ranges, including golf, promotional, corporate, luxury and parasol styles – subject to the style and production requirements of each model.
Can the same umbrella be used for both sun and rain?
That is exactly the point. A UV-protective canopy still performs as a normal weatherproof umbrella, so the same product offers shade in summer and shelter in the wet – extending its usefulness and your brand exposure across the year.
Let’s talk shade as well as showers
If you are planning for an outdoor event, kitting out a hospitality space, or simply want a branded umbrella that works as hard in the sun as it does in the rain, we would be glad to help you specify it.
Get in touch with our UK team to discuss UV / UPF 50+ branded umbrellas – call +44 (0)1225 667979 or email info@umbrellaworkshop.com, or contact us here to start your design.
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Planning an outdoor wedding is an exercise in optimism. You envision golden hour glows and gentle breezes, but as any seasoned event planner (or bride) knows, the Plan B is often what defines the guest experience.
Recently, we had the pleasure of working on a stunning coastal ceremony where the Plan B didn’t just save the day—it became a highlight of the wedding aesthetic. Here’s how we helped one couple turn a weather contingency into a high-end retail-grade keepsake gift of small compact umbrellas for wedding guest favours.
The Challenge: High-Summer Elegance vs. Atlantic Squalls
Our clients were set to wed on a breath-taking seaside cliff-top. The aesthetic was Mediterranean Chic, but the reality of the coast meant preparing for sudden rain and intense sun.
The bride, a professional brand manager, had a very specific vision. She didn’t want the disposable feel of standard wedding brollies. She needed a solution that was:
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Truly Portable: Small enough to fit in a clutch or a suit jacket.
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Coastal-Ready: Able to withstand a salty sea breeze without flipping inside out.
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Perfectly Branded: A specific shade of Mediterranean Blue with a delicate Blossom Pink monogram.
Design Secret: It’s All in the Detail
To achieve this, our Umbrella Workshop team moved away from an off-the-shelf umbrella and treated the wedding brief with the same rigor as a luxury fashion launch for these small compact umbrellas for wedding guest favours
The Small but Mighty Frame
Most compact umbrellas fail at the first sign of wind. For this coastal wedding, we engineered a frame using a high-grade aluminium and fiberglass hybrid. This provided the lightweight feel of a fashion accessory with the structural integrity of a large professional golf umbrella.
Pantone-Matched Perfection
Standard “blue” wasn’t an option. We used our bespoke dyeing service to match the canopy fabric exactly to the couple’s invitations. The premium Pongee fabric offered a matte, cotton-like finish, ensuring the umbrellas looked expensive and retail-ready rather than promotional.
The Personal Touch
The groom and bride’s initials were silk-screen printed in a soft Blossom Pink. For an extra touch of luxury for small compact umbrellas for wedding guest favours, we added:
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Woven labels on the tie wrap.
- Print on the carry sleeve
Other options for branding wedding umbrellas can include:
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Contrast colour piping on the outside ribs of the umbrella
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Engraved handle rings on some umbrella models
The Result: A Sea of Blue
When a brief 15-minute drizzle started during the ceremony, the result wasn’t a scramble for plastic ponchos. Instead, the sea of blue umbrellas created a stunning, uniform visual for the photographers.
The best part? Six months later, guests are still using their Mediterranean Blue umbrellas in their daily lives. By choosing quality over disposable utility, the couple provided a sustainable, functional memento that guests actually wanted to keep.
Tips for Your Own Bespoke Wedding Umbrellas
If you’re looking for the perfect small compact umbrellas for wedding guest favours, keep these three things in mind:
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Think Post-Event: Will guests use this again? A 2-year quality guarantee ensures your gift lasts.
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Coordinate the Colours: Don’t settle for “close enough.” Use Pantone matching to align with your floral arrangements or stationery.
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Prioritise the Fabric: Always opt for pongee fabric over polyester for a sophisticated, non-shiny look in photos.
What Can the Umbrella Workshop Do for You?
Whether you’re a brand manager or a couple planning your dream day, we believe a gift is a reflection of the giver. From end-to-end logistics managed by our UK team to global distribution, we make the process seamless.
Ready to weather-proof your big day with style? Contact our UK team at info@umbrellaworkshop.com to start your design journey.
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Originally published: March 2014 | Updated: April 2025
This guide covers the essentials of promotional marketing, highlighting how branded umbrellas and other promotional products can boost brand visibility. Learn how to create a strong brand identity, choose the right marketing channels, and drive engagement with effective promotional strategies.
In This Guide:
- What is Promotional Marketing?
- Create a Distinctive Brand Identity
- Get Your Message Out There
- Promote Your Business (Old & New Methods That Work)
- Plan Your Strategy
- Why Use Promotional Products?
- How Wurlin Can Help
What is promotional marketing?
Simply put, promotional marketing is a strategy that aims to influence potential customers to choose your product or brand over the competition. The core objective is to keep your business top-of-mind so that when customers are ready to purchase, they think of you.
In today’s competitive landscape, promotional marketing must go beyond traditional methods to include digital, experiential, and highly targeted campaigns.
Create a distinctive brand identity
Your logo is part of this—and you’ve probably spent time considering the design, colours, and messaging—but it’s just one piece of the puzzle. Your brand identity also includes your values, services, personality, and the way you communicate. In 2025, authenticity and consistency across digital and physical platforms are more important than ever.
“People don’t buy products, they buy brands.” – Make sure yours stands out.
Get your message out there
So you’ve got your eye-catching logo, you have thought long and hard about your brand identity… what next?
Identify your target audience. Knowing who you’re speaking to is essential for campaign success. In 2025, this might involve digging into analytics, creating audience personas, or using AI-driven insights.
Once you know who you’re targeting, you can tailor your message and the channels you use.
Promote Your Business (Old & New Methods That Work)
There are now more ways than ever to get your brand in front of the right people. Your strategy might include:
- Digital marketing: Paid search (Google Ads), SEO, content marketing, mobile-first design
- Social media marketing: Facebook, Instagram, LinkedIn, TikTok, Pinterest
- Influencer partnerships and user-generated content
- Mass media advertising: Newspapers, magazines (still relevant in niche B2B or local markets)
- Public relations: Press releases, product launches, branded events
- Sales-based promotions: Competitions, discounts, coupons, gift vouchers
- Direct marketing: Emails, postcards, SMS campaigns
- Retargeting ads and personalised experiences via CRM platforms
Promotional marketing focuses on getting your brand noticed and ultimately chosen by the customer.
Promotional marketing focuses on getting your brand noticed and subsequently chosen by customers, ultimately that is what you need to succeed.
Plan Your Strategy
Spending time upfront on planning saves time and money in the long run. Ask yourself:
- Who is the target of your campaign?
- Which incentives will appeal most to them?
- What is your available budget?
- What’s your timeline?
- Who is responsible for execution and tracking?
Pro tip: Use AI or analytics platforms to test messaging, track performance, and pivot quickly.
Promotional marketing is something that we know a lot about at Wurlin and we can get your brand noticed. Promotional products are an excellent way to keep your brand visible. It is important to choose the right promotional product for your campaign.
Promotional Umbrellas
These offer a great return on investment, not only are they practical, but they also act as walking billboards—promoting your logo or brand message every time they’re opened.
As promotional umbrella manufacturers, we understand the importance of quality and customisation. From choosing canopy colours and print finishes to adding eco-friendly materials or full-panel designs, you can completely tailor the umbrella to reflect your branding.
Contact our team at info@wurlin.com or browse our umbrella range and gallery to find the perfect fit for your next campaign.
Promotional USB
A highly practical promotional item to give to clients, printed with your logo and you can have your brochure pre-loaded on to it and make it non erasable, so potential customers always know where to find it. The possibilities are endless.
We recognise that consistent branding is paramount to your business and we can help with a number or innovative and creative ways to ensure that your campaign is a success.
Tell us what you want to communicate and we will do the rest. Our design team will come up with products and designs that target your audience cost effectively.
Contact us info@wurlin.com
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Outdoor events have a unique charm that indoor gatherings simply can’t replicate. Whether it’s a music festival, a wedding, a corporate picnic, or a corporate charity event, the open-air setting can create a magical atmosphere. However, as any experienced event planner knows, outdoor events also come with their own set of challenges, the most unpredictable being the weather. This is where personalised umbrellas come to the rescue, offering both practical solutions and branding opportunities.
In this blog post, we’ll explore the essential role that custom umbrellas play in outdoor event planning. From providing shade and shelter to enhancing the overall event experience, these versatile accessories have become must-haves for any event planner’s toolkit.
1. An Umbrella For Shade and Comfort for Event Guests
One of the primary reasons to incorporate personalised umbrellas for outdoor event planning is to ensure the comfort and well-being of your attendees. While sunny weather can create a picturesque setting, it can also lead to discomfort and even health risks if proper shading isn’t provided.
Personalised umbrellas for outdoor events, strategically placed throughout the space, offer attendees a reprieve from the sun’s harsh rays. Whether it’s for outdoor seating areas, food courts, or event stages, these umbrellas provide much-needed shade, making the event more enjoyable and comfortable. Attendees will appreciate the thoughtfulness, and it can significantly impact their overall experience.
Branded event umbrella creating comfort and style under sunny skies.
2. Weather-Proofing Your Event With An Umbrella
Outdoor events are often at the mercy of unpredictable weather. Personalised umbrellas and a large round wooden parasol serve as practical solutions to mitigate these challenges. Rain, wind, or even extreme heat can disrupt the best-laid plans. Personalised umbrellas for outdoor events serve as a practical solution to mitigate these challenges.
Rain: When the forecast looks ominous, having a supply of personalised umbrellas on hand can save the day. You can provide attendees with branded and custom umbrellas to keep them dry and comfortable. This not only shows your commitment to their experience but also serves as a powerful branding opportunity. Whenever attendees use these umbrellas in the future, they’ll be reminded of your event.
Wind: Our storm-tested personalised umbrellas for outdoor events are sturdy and well-designed, and can withstand gusty winds, ensuring they don’t become hazards during your event. Ensure that the umbrellas you choose are built to handle the outdoor conditions of your event location.
Heat: In hot climates, custom umbrellas can be equipped with UV-resistant materials, creating shaded areas where attendees can cool off. This not only keeps attendees comfortable but also encourages them to stay longer at your event.
3. Branding And Personalisation Of Umbrellas For Your Events
Personalisation and sticking to a theme are key in event planning, and our umbrellas provide an excellent opportunity to reinforce your event’s theme. Here are a few ways to incorporate your event’s identity into these essential accessories:
- Logo and Brand Colours: Customise the umbrellas with your event’s logo and brand colours. This not only adds a professional touch but also enhances brand visibility throughout the event.
- Sponsorship Opportunities: If your event has sponsors, consider offering them the opportunity to brand the umbrellas. It’s a valuable sponsorship package that can help cover event costs.
- Thematic Designs: Tailor the umbrella designs to match your event’s theme or aesthetic. Whether it’s a rustic wedding, a music festival, or a corporate conference, umbrellas can be customized to complement the overall ambiance.
Curious about the return on investment? Learn how the CPM of branded umbrellas compares to digital and billboard advertising
Versatility in Design and Placement
Custom umbrellas come in a variety of designs, sizes, and styles. This versatility allows event planners to incorporate them seamlessly into different types of outdoor events:
- Branded Folding umbrellas: These are the smallest models of umbrellas. Can be folded away into a small bag and always comes with a matching sleeve.
- Personalised City umbrellas: These are perfect for, you guessed it, the city! And large crowded spaces. They’re bigger than the folding umbrellas and the handles can come in a variety of colours. Our favourites are the City Walker Umbrellas with black shafts and black silicone handles and the traditional–looking Wood Walker umbrella with a wood crook handle.
- Branded Golf umbrellas: The largest model. Perfect for sporting events.
- Printed garden parasols: The largest canopy for shade and high-visibility branding at outdoor events; stock options can be overprinted in the UK, with fully bespoke designs available on standard lead times.
Enhanced Your Guest Experience At Your Outdoor Event
Ultimately, the success of an event is measured by the experience it creates for the attendees. Personalised umbrellas for outdoor events contribute to a more positive and memorable guest experience. Attendees will appreciate the attention to detail and the convenience provided by these shaded areas and protection from unexpected rain.
Moreover, the presence of personalised umbrellas can encourage social sharing. Event attendees often take photos and share their experiences on social media. When your event branding is prominently featured on the umbrellas, it becomes a part of the attendee-generated content, extending the event’s reach and impact beyond the physical location.
In conclusion, personalised umbrellas are indispensable tools in the event planner’s arsenal for outdoor events. They offer practical benefits, such as shade and weather protection while also serving as a powerful branding opportunity. By incorporating custom umbrellas into your event planning strategy you can ensure a more comfortable and enjoyable experience for your attendees, leaving a lasting impression that extends far beyond the event itself.
Thinking about hosting an event? We also manufacture other promotional items such as custom-made bags, personalised tote bags, branded notepads, printed mugs and other bespoke merchandise.
Send us an email at info@wurlin.com for a quote or give us a call at +44 (0) 1225 66 79 79 for a chat!
Custom-made umbrellas have been gaining popularity in recent years as a unique and practical way to showcase your style, brand, or event. With endless possibilities for design, creating a custom-made umbrella has become easier than ever. In this ultimate guide to custom-made umbrellas, we’ll explore design ideas and inspiration to help you create the perfect umbrella.
Personalized Details
When it comes to designing a custom-made umbrella, personalized details can add an extra special touch. From a brand logo to a special date or quote, these details can help to make your umbrella truly unique and meaningful.
Personalized umbrellas are a popular choice for weddings, where couples can customize the umbrella with their names, wedding date, or even a special message to their guests. This creates a memorable keepsake that guests can take home and treasure for years to come.
In the corporate world, personalized umbrellas are a great way to promote your brand and create a lasting impression. By incorporating your company logo or tagline onto the umbrella, you can effectively advertise your business while also providing a useful and practical item for your customers or employees.
Personalized umbrellas can also be a great way to show your support for a cause or organization. By including a message or image related to the cause on the umbrella, you can help to raise awareness and support for the issue.
When designing a personalized umbrella, it’s important to consider the placement and size of the personalized details. You want to make sure that the details are visible and easy to read, while also maintaining the overall aesthetic and design of the umbrella.
Bright Colours
When it comes to designing a custom-made umbrella, choosing the right colors can make all the difference. Bright colors are a popular choice for those who want to create a statement piece that stands out from the crowd. With a bold and eye-catching color scheme, you can easily attract attention to your brand or event. In addition, bright colors can help to create a fun and lively atmosphere, perfect for events such as trade shows or weddings.
When choosing bright colors for your custom-made umbrella, it’s important to consider the overall theme and purpose of your umbrella. For example, if you’re designing an umbrella for a sports event, you might choose colors that match the team’s colors or the colors of the sport. Similarly, if you’re designing an umbrella for a corporate event, you might choose colors that match the company’s branding or logo.
Another advantage of choosing bright colors for your custom-made umbrella is that it can help you stand out in a crowd. Whether you’re attending a crowded outdoor event or simply walking down a busy street, a bright and bold umbrella can easily catch people’s attention and help you stand out from the crowd.
Patterened Designs
Patterns can add a unique and eye-catching touch. A patterned umbrella can help to showcase your brands’ style and add a pop of color to a rainy day.
One popular pattern choice for custom-made umbrellas is stripes. Whether you choose bold, colorful stripes or classic black and white, a striped umbrella can add a timeless and stylish touch to any outfit. Striped umbrellas are perfect for personal use or as gifts for friends and family, and they are sure to make a statement wherever you go.
In addition to this, there are many other patterns to choose from when designing a custom-made umbrella. From florals to geometric designs or even abstract art, the possibilities for patterned umbrellas are endless.
Furthermore, coporate business will often use their logo and turn this into a repeating pattern to use on the internal canopy.
When designing a custom-made patterned umbrella, it’s important to consider the size and placement of the pattern. You want to make sure that the pattern is visible and easy to see, while also maintaining the overall aesthetic and design of the umbrella. Additionally, you may want to consider the color palette of the pattern and how it will coordinate with your personal style and wardrobe.
Photography Prints
Printing high-quality photographs onto an umbrella is not only a unique and memorable way to create a custom-made umbrella for personal use but also for corporate businesses. Companies can use this technique to create custom-made umbrellas that reflect their brand and values, and also serve as effective promotional items.
A corporate custom-made umbrella with a high-quality photograph can be an excellent way to showcase the company’s products or services. For example, a restaurant could print photographs of its signature dishes onto umbrellas to promote its cuisine. A car company could feature photographs of its latest models to promote its brand and attract potential customers.
Custom-made umbrellas with photographs can also be used to commemorate special events or milestones in a company’s history. For instance, a company could print photographs of its founders or key moments in its history onto umbrellas and distribute them as gifts to employees or clients.
When designing a custom-made umbrella with a photograph for corporate businesses, it is important to ensure that the photo aligns with the company’s branding and messaging. The photograph should also be of high quality and resolution, so it appears clear and professional when printed on the umbrella.
In conclusion, custom-made umbrellas offer endless possibilities for creative design. From personalized details to bright colors, patterned designs and photography prints there is no limit to what you can create. With these design ideas and inspiration, you can create the perfect custom-made umbrella that perfectly reflects your style, brand, or event. Whether you are looking for a promotional item or a unique statement piece, custom-made umbrellas are a great way to make a lasting impression.
Experts in bespoke umbrella manufacture, we can also supply branded merchandise for your portfolio. Find out more about sustainable branded products from Wurlin or custom made bags to compliment your branded umbrellas can be manufactured by The Bag Workshop.
Find out more about us or ask us for a call back +44(0)1225 667979.
Custom advertising umbrellas can be an excellent tool to maximize brand awareness. They offer a large surface area to showcase your brand’s logo or message and are a functional item that people can use on a regular basis. Here are some tips on how to effectively use custom advertising umbrellas to promote your brand.
Choose high-quality umbrellas
One of the essential factors in maximizing brand awareness with custom advertising umbrellas is to choose a high-quality product. A cheap and poorly made umbrella will give your brand a negative impression. Instead, invest in a high-quality umbrella that is durable, sturdy, and can withstand harsh weather conditions. Choosing a high-quality umbrella will make users happy and increase the chances of them using it more frequently, thereby increasing brand visibility.
Design an eye-catching umbrella
The design of your custom advertising umbrella plays a significant role in maximizing brand awareness. Make sure to use bright, bold colors, and make your brand’s logo or message prominent and easy to read. The design should be visually appealing to catch people’s attention and make your brand stand out. People will use the umbrella in public spaces, so the design should be eye-catching and memorable.
Distribute umbrellas at events
Distributing custom advertising umbrellas at events is an effective way to promote your brand and increase visibility. Whether it’s a trade show, corporate event, or charity event, umbrellas can make for an excellent giveaway item. People will appreciate receiving a functional item that they can use in case of unexpected weather. Additionally, your brand will gain exposure to a large audience. Make sure to include a clear call-to-action or website on the umbrella, so people can easily find out more about your brand.
Use social media to showcase your umbrellas
Social media is a powerful tool to showcase your custom advertising umbrellas. Encourage people to take photos with your branded umbrella and share them on social media using a specific hashtag. This will not only increase brand visibility but also create user-generated content that can be shared on your social media channels. Make sure to engage with users who post photos with your umbrella and offer incentives or discounts for those who do.
Partner with other brands or influencers
Partnering with other brands or influencers can also help maximize brand awareness with custom advertising umbrellas. Reach out to influencers who align with your brand and offer them a branded umbrella. They can showcase it on their social media channels, which will increase your brand’s reach to their followers. Partnering with other brands can also help increase brand visibility to their audiences.
In conclusion, custom advertising umbrellas can be an effective tool to maximize brand awareness. By choosing a high-quality umbrella, designing an eye-catching design, distributing them at events, using social media to showcase them, and partnering with other brands or influencers, you can increase your brand’s visibility to a large audience. Remember to use creative and innovative ways to showcase your brand, and always stay true to your brand’s identity and message.
What can we do for you?
Wurlin-The Umbrella Workshop are not just fascinated with umbrella facts, we are specialists in bespoke umbrellas, bags, packaging and customised merchandise. Progressive and flexible, we work with creative agencies and brand owners to diligently explore concepts and develop custom branded solutions. Experienced in sourcing products with a global supplier reach, we are trusted partners to clients for innovative manufacture, structured project coordination and international distribution.