Sun as well as showers: the case for the dual-purpose umbrella
Ask anyone in the UK what an umbrella is for and they will say one thing: rain. It is a fair answer – we are, after all, a nation that checks the forecast out of habit. But the umbrella has always done a second job just as well, and increasingly it is the one that matters most to event organisers, hospitality teams and marketing managers. An umbrella is portable shade.
In fact, shade is where the umbrella began. The word itself comes from the Latin umbra, meaning shade or shadow – the same root that gives us the Italian ombra and the French ombre. The Italian diminutive ombrello (a little shade) is where our English “umbrella” comes from, and the earliest umbrellas were sunshades rather than rain shields, carried to keep their owners cool in hot climates. The rain came later. So an umbrella designed for sun protection is not a novelty at all – it is the umbrella returning to its original purpose.
The short answer is this: yes, an umbrella can protect you from the sun, and a well-made one can do it very effectively. Here at The Umbrella Workshop we can supply many of our ranges with specialist UV / UPF 50+ canopy materials and coatings – fabrics designed to reduce the amount of ultraviolet light passing through the canopy. The result is a cooler, more comfortable shaded area beneath the umbrella, on a frame that still carries your branding, print, colours and advertising message exactly as you would expect.
In other words, the same product that keeps your customers dry in November can keep them shaded in July, while promoting your brand the whole year round.
Why sun protection matters for branded umbrellas
For years, the conversation around promotional umbrellas focused almost entirely on the rain. That has shifted. Warmer, brighter summers and a much greater awareness of sun safety mean that shade is now a genuine consideration for anyone running an outdoor space or event.
Think about where people gather outdoors and you quickly see the demand. Outdoor events and festivals need shaded areas for guests and staff. Hospitality venues – pubs, hotels, members’ clubs and restaurants – want comfortable terraces and beer gardens that people can enjoy without baking in direct sun. Schools and universities are increasingly mindful of shade for pupils and visitors. Sports clubs, golf courses and tournament organisers need cover that works in bright glare as well as a sudden downpour. Retailers running outdoor promotions, and brands activating at travel destinations, all benefit from a shaded spot that draws people in.
There is also a duty-of-care angle for any business with staff working outside. Groundskeepers, event crews, hospitality teams, marshals and brand ambassadors all spend long hours exposed to the elements. A branded umbrella designed to reduce UV exposure is a practical, visible way to offer them a more comfortable working environment – while keeping your logo on show.
What UV / UPF 50+ umbrella canopies actually do
It helps to be precise here, because the language around sun protection is often used loosely. UPF stands for Ultraviolet Protection Factor, the rating system used for fabrics – much as SPF is used for sunscreen. A UPF 50+ rated fabric is designed to allow only a very small fraction of UV radiation to pass through it, which is why it sits at the top of the scale.
Our UV / UPF 50+ canopy options use tightly woven fabrics and specialist coatings chosen to reduce the amount of ultraviolet light reaching the area beneath the umbrella. In practice that means two things for the people standing under it: a meaningful reduction in direct UV exposure, and a noticeably cooler, more comfortable patch of shade than a thin, untreated canopy would provide.
A sensible note on claims: an umbrella is a shading product, not a medical device, and it cannot replace sunscreen, sensible clothing or simply staying out of midday sun. What a quality UV canopy can do is help create a shaded space and reduce exposure for the people using it. We would always describe the benefit in those careful terms – designed to reduce exposure, rather than to “block” or “eliminate” it.
Where sun protection umbrellas are especially useful
Because the same canopy serves both rain and shine, UV-protective umbrellas suit almost any outdoor setting. A few where they earn their keep:
- Outdoor events and festivals – shaded gathering points, branded VIP areas, and cover for stewards and crew across a long day in the open.
- Hospitality – golf-frame umbrellas and printed parasols that turn a terrace or garden into a usable, comfortable space whatever the weather.
- Golf and sport – large canopies that shade players and spectators between holes or during play, with plenty of room for a club crest or sponsor logo.
- Schools and universities – shaded areas for open days, sports days and campus events.
- Retail and promotions – eye-catching shade that pulls footfall towards a stand, pop-up or activation.
- Travel and tourism – resorts, attractions and tour operators offering guests respite from strong sun, on-brand throughout.
In each case the umbrella is doing double duty: useful kit for the people on the ground, and a moving, memorable advert for the brand on the canopy.
Branding, print and advertising benefits
This is where a UV canopy becomes genuinely clever. Choosing a sun-protective fabric does not mean compromising on how the umbrella looks. The canopy remains a large, highly visible surface – arguably the best branding estate of any promotional item – and it can still be beautifully printed.
That means everything we usually offer is on the table: bold logo print, full-coverage all-over print, striking internal canopy designs on double-canopy models, and exact Pantone-matched brand colours. A UV-protective umbrella can carry a sponsor’s name across a golf course, a venue’s identity across a terrace, or a campaign message across a festival site – and keep doing it long after the event ends.
That longevity is the real commercial point. Unlike a flyer or a one-day banner, a quality branded umbrella is kept and reused for years. Every time it goes up – for sun or for rain – it puts your brand back in front of an audience. A UV canopy simply adds more of the year, and more of the occasions, when that umbrella is actually in use.
Which umbrella types can take a UV-protective canopy
UV / UPF 50+ options are available across the majority of our canopy ranges, subject to the specific style, fabric and production requirements of each model. As a guide, they suit:
- Golf and sports umbrellas – our largest frames, ideal for shading groups and for big, bold branding.
- Promotional and advertising umbrellas – high-impact shade for events, stands and giveaways.
- Corporate umbrellas – polished, on-brand cover for clubs, hotels, show homes and client events.
- Luxury branded umbrellas – premium pongee canopies for brands that want shade without compromise on finish.
- Printed parasols and garden umbrellas – larger fixed shade for terraces, gardens and hospitality spaces.
Because the right combination of frame, fabric and coating varies by model, the best approach is to tell us where the umbrella will be used and let us recommend the most suitable specification.
How The Umbrella Workshop can help
We have spent over a decade designing and manufacturing umbrellas for some of the world’s leading brands, and the same end-to-end service applies to UV-protective umbrellas. Our team can advise on suitable styles and frames, the most appropriate UV / UPF 50+ canopy materials, your print and branding options, the best positions for logos and messaging, and sensible order quantities – from smaller runs through to large retail volumes.
We will be straight with you about what each model can and cannot do, which fabrics carry which ratings, and where a particular finish or coating affects lead time. The goal is a product that genuinely works as shade and as advertising, rather than one that simply ticks a box.
FAQ
Do umbrellas really protect against the sun?
A well-made umbrella with a UV / UPF 50+ canopy is designed to reduce the amount of ultraviolet light reaching the area beneath it, creating a cooler, shaded space. It is a shading product rather than a substitute for sunscreen or sensible sun habits, but it can meaningfully help reduce exposure.
What does UPF 50+ mean on an umbrella canopy?
UPF (Ultraviolet Protection Factor) rates how much UV a fabric allows through. UPF 50+ is the top of the scale, indicating that only a very small fraction of UV passes through the material.
Can a UV-protective umbrella still be branded and printed?
Yes. The canopy remains a large, highly visible surface and can carry logo prints, all-over prints, internal-canopy designs and Pantone-matched colours, just like our standard ranges.
Which umbrella ranges offer UV / UPF 50+ canopies?
UV-protective options are available across the majority of our canopy ranges, including golf, promotional, corporate, luxury and parasol styles – subject to the style and production requirements of each model.
Can the same umbrella be used for both sun and rain?
That is exactly the point. A UV-protective canopy still performs as a normal weatherproof umbrella, so the same product offers shade in summer and shelter in the wet – extending its usefulness and your brand exposure across the year.
Let’s talk shade as well as showers
If you are planning for an outdoor event, kitting out a hospitality space, or simply want a branded umbrella that works as hard in the sun as it does in the rain, we would be glad to help you specify it.
Get in touch with our UK team to discuss UV / UPF 50+ branded umbrellas – call +44 (0)1225 667979 or email info@umbrellaworkshop.com, or contact us here to start your design.
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Planning an outdoor wedding is an exercise in optimism. You envision golden hour glows and gentle breezes, but as any seasoned event planner (or bride) knows, the Plan B is often what defines the guest experience.
Recently, we had the pleasure of working on a stunning coastal ceremony where the Plan B didn’t just save the day—it became a highlight of the wedding aesthetic. Here’s how we helped one couple turn a weather contingency into a high-end retail-grade keepsake gift of small compact umbrellas for wedding guest favours.
The Challenge: High-Summer Elegance vs. Atlantic Squalls
Our clients were set to wed on a breath-taking seaside cliff-top. The aesthetic was Mediterranean Chic, but the reality of the coast meant preparing for sudden rain and intense sun.
The bride, a professional brand manager, had a very specific vision. She didn’t want the disposable feel of standard wedding brollies. She needed a solution that was:
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Truly Portable: Small enough to fit in a clutch or a suit jacket.
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Coastal-Ready: Able to withstand a salty sea breeze without flipping inside out.
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Perfectly Branded: A specific shade of Mediterranean Blue with a delicate Blossom Pink monogram.
Design Secret: It’s All in the Detail
To achieve this, our Umbrella Workshop team moved away from an off-the-shelf umbrella and treated the wedding brief with the same rigor as a luxury fashion launch for these small compact umbrellas for wedding guest favours
The Small but Mighty Frame
Most compact umbrellas fail at the first sign of wind. For this coastal wedding, we engineered a frame using a high-grade aluminium and fiberglass hybrid. This provided the lightweight feel of a fashion accessory with the structural integrity of a large professional golf umbrella.
Pantone-Matched Perfection
Standard “blue” wasn’t an option. We used our bespoke dyeing service to match the canopy fabric exactly to the couple’s invitations. The premium Pongee fabric offered a matte, cotton-like finish, ensuring the umbrellas looked expensive and retail-ready rather than promotional.
The Personal Touch
The groom and bride’s initials were silk-screen printed in a soft Blossom Pink. For an extra touch of luxury for small compact umbrellas for wedding guest favours, we added:
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Woven labels on the tie wrap.
- Print on the carry sleeve
Other options for branding wedding umbrellas can include:
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Contrast colour piping on the outside ribs of the umbrella
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Engraved handle rings on some umbrella models
The Result: A Sea of Blue
When a brief 15-minute drizzle started during the ceremony, the result wasn’t a scramble for plastic ponchos. Instead, the sea of blue umbrellas created a stunning, uniform visual for the photographers.
The best part? Six months later, guests are still using their Mediterranean Blue umbrellas in their daily lives. By choosing quality over disposable utility, the couple provided a sustainable, functional memento that guests actually wanted to keep.
Tips for Your Own Bespoke Wedding Umbrellas
If you’re looking for the perfect small compact umbrellas for wedding guest favours, keep these three things in mind:
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Think Post-Event: Will guests use this again? A 2-year quality guarantee ensures your gift lasts.
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Coordinate the Colours: Don’t settle for “close enough.” Use Pantone matching to align with your floral arrangements or stationery.
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Prioritise the Fabric: Always opt for pongee fabric over polyester for a sophisticated, non-shiny look in photos.
What Can the Umbrella Workshop Do for You?
Whether you’re a brand manager or a couple planning your dream day, we believe a gift is a reflection of the giver. From end-to-end logistics managed by our UK team to global distribution, we make the process seamless.
Ready to weather-proof your big day with style? Contact our UK team at info@umbrellaworkshop.com to start your design journey.
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The Ultimate Rainbow Umbrella in Band Merch for a Global Music Tour
When Terrible Merch, a leading provider of innovative merchandising solutions for artists, sought to elevate the product line for a high-profile musician’s global tour, they needed a statement piece that combined luxury, functionality, and striking visual design. The challenge was to create a bespoke umbrella that transcended typical band merch—a piece of desirable, collectible, high-end lifestyle music merchandise. Wurlin was engaged to manufacture this signature product.
The result was an exquisite automatic wood walker umbrella featuring a sophisticated black exterior contrasted with a vibrant umbrella printed rainbow on inside, with each inner panel showcasing different colours on inside of umbrella. This premium product immediately became a flagship item, reinforcing the artist’s brand identity, and setting a new standard for creative artist merchandise.
The Client
Terrible Merch’s Vision for Music Merchandise
Terrible Merch have built a reputation on its commitment to empowering artists through thoughtful, sustainable, and high-quality merchandising. Their core philosophy is built on three pillars: transparency, collaboration, and sustainability. They work closely with artists and their teams to ensure that every piece of merchandise not only generates revenue but also authentically reflects the artist’s brand and ethos.
For a forthcoming, highly anticipated global arena tour, Terrible Merch identified a critical gap in the existing band merch catalogue. While t-shirts, hoodies, and posters formed the foundation of the offering, the team recognised the need for a luxury, limited-edition product. This item needed to:
- Be a Collectible Statement Piece: Go beyond a simple branded item and be something fans would genuinely want to use and cherish long after the tour ended.
- Reflect the Artist’s Diverse Brand: The artist’s brand is known for bold contrasts, blending edgy sophistication with moments of vibrant, unexpected colour and optimism. The product needed to capture this duality.
- Achieve Premium Quality and Detail: To justify a higher price point, the product had to be impeccably manufactured, focusing on rich materials and detailed customisation.
- Address Practicality with Flair: The product needed to be functional and durable enough for international use, appealing to a global fanbase.
The brief culminated in the decision to create a premium umbrella. The complexity lay in executing a highly intricate design: a sleek black exterior to match the artist’s sophisticated aesthetic, with the hidden surprise of an umbrella printed rainbow on inside to capture their vibrant spirit. Finding a manufacturing partner capable of delivering this level of bespoke detail, from the print registration to the custom handle, was the primary challenge.
The Umbrella Workshop Solution
Part of the Wurlin Group: Specialists in Bespoke Merchandising
The Umbrella Workshop, specialists in bespoke umbrellas, packaging, and customised merchandise, we were uniquely positioned to meet Terrible Merch’s exacting standards. Our progressive and flexible approach allows us to diligently explore complex design concepts and develop fully custom-branded solutions, making us trusted partners for innovative manufacture and structured project coordination.
Our solution involved a multi-phased approach, focusing on material selection, precise customisation, and high-fidelity printing to bring the vision of the rainbow umbrella to life.
Phase 1: Concept Development and Material Sourcing For Rainbow Umbrella Printed Inside
The first step was to select the perfect base product. We moved away from a fold-up models and chose an automatic wood walker umbrella—a style that inherently suggests quality and permanence. Key specifications included:
- Umbrella Frame: High-quality, robust automatic open/close mechanism for ease of use.
- Umbrella Pole & Handle: Solid, polished wood handle and shaft, lending a classic, premium feel that elevates the product above standard music merchandise.
- Umbrella Canopy Fabric: High-density, water-resistant pongee fabric, chosen for its excellent colour reproduction and durability.
Phase 2: Bespoke Umbrella Customisation and Detail Engineering
This phase focused on the exquisite custom features, particularly the subtle branding and the intricate interior print.
- Engraved Handle Ring: A custom metal ring was manufactured and meticulously engraved with the artist’s subtle logo. This detail, fixed just above the wooden handle, provided the necessary branding without being ostentatious, reinforcing the luxury feel of the band merch.
- Exterior Print: The outside panels were designed to be primarily black, maintaining a sophisticated façade. A single panel featured a precisely placed white rectangle print, a specific graphic element of the artist’s tour branding, requiring expert screen-printing registration.
- The Rainbow Interior Challenge: The core of the design was the umbrella printed rainbow on inside. This was the most technically demanding element. The requirement was not a simple radial rainbow design but a dynamic pattern where each inside panel a different colour—a full spectrum from red, pink, purple, and blue through to green, yellow, and orange. This required:
- Panel-Specific Printing: The fabric needed to be printed before assembly, ensuring a flawless, edge-to-edge application of each distinct colour on the inner surface of each triangular panel.
- High-Fidelity Colour Matching: We used our global supplier network to ensure the fabric base and the dyes achieved the exact, vibrant colour palette specified by the artist’s creative team, ensuring the different colour on inside of umbrella effect was striking when opened.
Phase 3: Quality Control and Global Logistics
Following the successful production of pre-production samples, Wurlin implemented stringent quality control at the manufacturing site. Every rainbow umbrella was checked for:
- Print Accuracy: Flawless registration of the white exterior graphic and the vibrant, full-coverage rainbow interior.
- Mechanism Reliability: Smooth, reliable action of the automatic open feature.
- Detail Finish: Perfect polishing of the wood handle and the clarity of the logo engraving.
Finally, we structured the international distribution, coordinating the shipment of the bespoke music merchandise to the relevant global distribution hub.
Brand & Umbrella Quality Perception
The quality of the bespoke umbrella successfully reinforced the artist’s brand association with luxury and meticulous detail. Fans perceived it as a high-value collector’s item, rather than typical tour merchandise.
Efficiency & Partnership
The Umbrella Workshop’s structured project coordination ensured the complex, multi-component product was delivered on time and within budget, despite a tight production schedule and global shipping challenges. This robust partnership allowed Terrible Merch to focus entirely on their core business.
The success of the custom automatic wood walker rainbow umbrella demonstrates the power of innovative design and meticulous execution in the competitive world of band merch. By collaborating with Terrible Merch, The Umbrella Workshop were able to deliver a flagship piece of music merchandise that was not only commercially successful but also elevated the artist’s brand, creating a lasting, high-value connection with their fanbase. The subtle luxury of the engraved wooden handle combined with the vibrant, hidden element of the umbrella printed rainbow on inside perfectly fulfilled the client’s brief for a sophisticated yet bold statement piece.
If you are a creative agency, brand owner, or merchandising company looking to move beyond standard catalogue offerings and develop unique, high-impact customised products—from bespoke umbrellas to complex branded solutions—The Wurlin Group are your trusted partner. Our global supplier reach and expertise in innovative manufacture, structured project coordination, and international distribution are ready to bring your most ambitious concepts to life.
Ready to create the next viral piece of music merchandise for your client?
Contact us at info@wurlin.com or call +44 1255 667979 to discuss your project.
Originally published: March 2014 | Updated: April 2025
This guide covers the essentials of promotional marketing, highlighting how branded umbrellas and other promotional products can boost brand visibility. Learn how to create a strong brand identity, choose the right marketing channels, and drive engagement with effective promotional strategies.
In This Guide:
- What is Promotional Marketing?
- Create a Distinctive Brand Identity
- Get Your Message Out There
- Promote Your Business (Old & New Methods That Work)
- Plan Your Strategy
- Why Use Promotional Products?
- How Wurlin Can Help
What is promotional marketing?
Simply put, promotional marketing is a strategy that aims to influence potential customers to choose your product or brand over the competition. The core objective is to keep your business top-of-mind so that when customers are ready to purchase, they think of you.
In today’s competitive landscape, promotional marketing must go beyond traditional methods to include digital, experiential, and highly targeted campaigns.
Create a distinctive brand identity
Your logo is part of this—and you’ve probably spent time considering the design, colours, and messaging—but it’s just one piece of the puzzle. Your brand identity also includes your values, services, personality, and the way you communicate. In 2025, authenticity and consistency across digital and physical platforms are more important than ever.
“People don’t buy products, they buy brands.” – Make sure yours stands out.
Get your message out there
So you’ve got your eye-catching logo, you have thought long and hard about your brand identity… what next?
Identify your target audience. Knowing who you’re speaking to is essential for campaign success. In 2025, this might involve digging into analytics, creating audience personas, or using AI-driven insights.
Once you know who you’re targeting, you can tailor your message and the channels you use.
Promote Your Business (Old & New Methods That Work)
There are now more ways than ever to get your brand in front of the right people. Your strategy might include:
- Digital marketing: Paid search (Google Ads), SEO, content marketing, mobile-first design
- Social media marketing: Facebook, Instagram, LinkedIn, TikTok, Pinterest
- Influencer partnerships and user-generated content
- Mass media advertising: Newspapers, magazines (still relevant in niche B2B or local markets)
- Public relations: Press releases, product launches, branded events
- Sales-based promotions: Competitions, discounts, coupons, gift vouchers
- Direct marketing: Emails, postcards, SMS campaigns
- Retargeting ads and personalised experiences via CRM platforms
Promotional marketing focuses on getting your brand noticed and ultimately chosen by the customer.
Promotional marketing focuses on getting your brand noticed and subsequently chosen by customers, ultimately that is what you need to succeed.
Plan Your Strategy
Spending time upfront on planning saves time and money in the long run. Ask yourself:
- Who is the target of your campaign?
- Which incentives will appeal most to them?
- What is your available budget?
- What’s your timeline?
- Who is responsible for execution and tracking?
Pro tip: Use AI or analytics platforms to test messaging, track performance, and pivot quickly.
Promotional marketing is something that we know a lot about at Wurlin and we can get your brand noticed. Promotional products are an excellent way to keep your brand visible. It is important to choose the right promotional product for your campaign.
Promotional Umbrellas
These offer a great return on investment, not only are they practical, but they also act as walking billboards—promoting your logo or brand message every time they’re opened.
As promotional umbrella manufacturers, we understand the importance of quality and customisation. From choosing canopy colours and print finishes to adding eco-friendly materials or full-panel designs, you can completely tailor the umbrella to reflect your branding.
Contact our team at info@wurlin.com or browse our umbrella range and gallery to find the perfect fit for your next campaign.
Promotional USB
A highly practical promotional item to give to clients, printed with your logo and you can have your brochure pre-loaded on to it and make it non erasable, so potential customers always know where to find it. The possibilities are endless.
We recognise that consistent branding is paramount to your business and we can help with a number or innovative and creative ways to ensure that your campaign is a success.
Tell us what you want to communicate and we will do the rest. Our design team will come up with products and designs that target your audience cost effectively.
Contact us info@wurlin.com
Content created by Wurlin LTD
Umbrellas have come a long way from their humble beginnings as simple tools for sheltering against rain or sun. In the world of branded umbrella manufacturing, innovations are constantly evolving to improve both the functionality and aesthetics of branded and corporate umbrellas. An example of this is to use a reflective lining, a silver layer of material which backs onto either the outer or inside canopy. In this blog post, we’ll explore what the reflective lining is, why experts in the field of umbrella manufacturing suggest using it, and how this clever design enhances the overall umbrella experience.
What is a reflective lining?
The reflective lining used is a silver layer of material, backed onto either the outside layer or inside layer of a double canopy umbrella. This layer serves a dual purpose: preventing the visibility of the print on the outer canopy from the inside and vice versa. It’s a thoughtful addition to the manufacturing process that addresses a common challenge faced by clients who are after separate designs on the inside and outside of the umbrella.
Why use a reflective lining on branded umbrellas?
1. Print Clarity:
One of the primary reasons we often suggest incorporating reflective linings when purchasing branded umbrellas is to enhance the clarity and vibrancy of prints on both the inner and outer canopies. Without the reflective lining, there’s a risk of the design or pattern on one side interfering with the visibility of the print on the other side. The silver lining acts as a visual barrier, ensuring that each side maintains its distinct appearance. A good example of this would be, if the canopy underneath is dark but the logo on the outer canopy needs to be white or a much lighter colour, we would suggest a lining here as the logo often becomes lost within the design.
2. Aesthetics:
Double canopy corporate umbrellas are often chosen for their aesthetic appeal, to showcase creative designs and are an impressive branding opportunity. Reflective linings contribute to a more polished and professional look by preventing any design interference. This feature is particularly crucial for umbrellas featuring intricate or vibrant prints, where maintaining the integrity of the design is paramount.
3. Enhanced User Experience:
For the end user, the reflective lining translates into a more enjoyable and seamless experience. Whether shielding from rain or sun, users can appreciate the well-defined prints without any visual distractions. It adds a layer of sophistication to the umbrella’s design while ensuring that functionality is not compromised.
How does it work?
The reflective lining functions by bouncing light away from the inner surface of the outer canopy. This prevents the design or colour from bleeding through to the inside, maintaining the clarity of the inner print. Simultaneously, it reflects light away from the outer surface of the inner canopy, preserving the distinct appearance of the outer design. The silver colour of the lining is particularly effective in this regard, acting as a neutral background that minimizes any interference between the two canopies.
In the world of umbrella manufacturing, the reflective lining stands out as a clever solution to a common challenge. Its ability to maintain the clarity of prints on double-canopy umbrellas adds a touch of sophistication and enhances the overall user experience. As manufacturers continue to push the boundaries of design and functionality, the reflective lining remains a shining example of how thoughtful innovation can elevate a seemingly simple product to new heights.
When it comes to corporate branding, every detail matters, even the seemingly mundane items like umbrellas. In recent years, corporate umbrellas have evolved beyond their utilitarian purpose and become stylish accessories that can enhance your company’s image. Whether you’re using them as promotional items, gifts for employees, or part of your marketing strategy, here are some trending design ideas that can make your corporate umbrellas stand out.
1. Printing on the Inside Canopy
One of the most popular trends in corporate umbrella design is to print on the inside of the canopy. While the outside of the umbrella can showcase your logo and brand colours, the inside offers a hidden canvas for creativity. Printing on the inside canopy can be a surprising and delightful detail for anyone opening the umbrella. You can use this space to share your brand’s story, display motivational messages, or create a captivating visual experience.
Imagine opening an umbrella and being greeted by an inspiring quote or a stunning image that resonates with your company’s values. This unexpected touch can leave a lasting impression on your clients, partners, and employees. Moreover, it’s an excellent way to engage your audience and spark conversations about your brand.
2. Engraved Handle Rings
The handle of an umbrella is often an overlooked aspect of its design, but it’s also an opportunity for customisation. Engraved handle rings have gained popularity in the world of corporate umbrellas. These rings are typically placed at the top of the handle and can feature your company name, logo, or a short message.
Engraved handle rings add a touch of sophistication to your umbrellas and make them instantly recognizable. They provide a tactile element that can enhance the overall user experience, making the umbrella feel more luxurious and well-crafted. Additionally, engraved handle rings are a subtle yet effective way to reinforce your brand identity.
3. Photo Prints
Photo prints on umbrellas are a fun and eye-catching design trend that can create a strong visual impact. Whether you choose to display stunning landscape images, team photos, or product shots, photo prints on umbrellas are a creative way to showcase your brand’s personality. They can be particularly effective for businesses in the tourism, fashion, or photography industries.
Photo prints add a unique and personal touch to your corporate umbrellas, and they’re bound to catch people’s attention. For family-oriented campaigns or school events, consider offering child-size umbrellas featuring the same vibrant designs—kids love them, and parents remember the brand that kept little ones dry. They can also be used to tell a story about your company or promote specific products or services. Furthermore, the vibrant colours and high-resolution prints on the canopy can make your umbrella an instant conversation starter.
4. UV Printing
UV printing technology has revolutionised the customisation of umbrellas. This method allows for high-quality, full-colour printing that is resistant to fading and scratching. UV printing is perfect for intricate designs, gradients, and fine details, and it ensures that your branding stays vibrant and sharp for a long time.
With UV printing, you can be more creative in your corporate umbrella designs, and it allows for a broader colour palette. It’s a reliable choice for making a lasting impression, and it ensures that your umbrellas can withstand various weather conditions, from bright sunshine to heavy rain.
In conclusion, corporate umbrellas have evolved from mere protection against the elements into powerful branding tools. By incorporating these trending design ideas – such as printing on the inside canopy, engraved handle rings, photo prints, and UV printing – you can elevate your corporate umbrella game and leave a memorable impression on your audience. Whether you’re using these umbrellas for promotional purposes or as thoughtful gifts, these design trends can help your brand stand out in style. So, don’t let a rainy day go to waste; make it an opportunity to showcase your brand’s creativity and innovation.
5 Unusual Umbrella Facts
Umbrella fact: we’re fascinated with umbrellas. We see a direct impact of the weather changing outside, with our UK office phone ringing consistently from September to May, with the mostly daily occurrence of rain outside of our windows. We do a little rain dance and help our clients with ordering their branded umbrellas that they give to clients, employees or use for interesting displays, events and performances.
We’re sharing with you, interesting things we’ve learnt about umbrellas in ten years of manufacturing them. If you’ve got more to add, then do let us know, we’re always pleased to learn more.
Five unusual umbrella facts
1. Recycled umbrellas have muscles
Recycled umbrellas have muscle. They are waterproof, storm proof and can be personalised! We’re not content with the throwaway cheap umbrellas that are seen discarded on the street or end up in landfill, we’ve only ever manufactured premium quality umbrellas that last a lifetime. Our umbrellas have a two-year guarantee for quality. We’ve taken this a step further, we are now manufacturing recycled umbrellas. Recycled plastic bottles (RPET) can be made into a fully functioning, storm proof umbrella and personalised with print. There’s an umbrella fact for you!
2. Women were umbrella trail blazers
It was women who championed the umbrella before men took up the habit of carrying them. Identified as early as 1708, women were using the umbrella to protect them from the outdoor elements, women were also able to accessorise their outfits with accompanying umbrellas. Kersey’s dictionary references an umbrella as ‘a screen commonly used by women to keep off rain.’ Another umbrella fact for you – it was John Hanway, a philanthropist and traveller from London who took up using the umbrella and was vilified and laughed at for carrying it by Hackney coachmen.
3. An umbrella makes you credible
Widespread use of the umbrella in Europe was promoted by Princess Palatine in 1712. Her use encouraged the aristocracy to accessorise with an umbrella. A Paris magazine in 1768 is reported to have advised that without an umbrella, one is considered vulgar!
“The common usage for quite some time now is not to go out without an umbrella, and to have the inconvenience of carrying it under your arm for six months in order to use it perhaps six times. Those who do not want to be mistaken for vulgar people much prefer to take the risk of being soaked, rather than to be regarded as someone who goes on foot; an umbrella is a sure sign of someone who doesn’t have his own carriage.” (Source: Wikipedia)
4. Umbrellas used to be called Robinsons
“I covered it with skins”, he says, “the hair outwards, so that it cast off the rain like a penthouse, and kept off the sun so effectually, that I could walk out in the hottest of the weather with greater advantage than I could before in the coolest.”
The book, Robinson Crusoe by Daniel Defoe refers to the protagonist creating his own umbrella which imitates one he’d seen in Brazil. From this, the umbrella was referred to as a ‘Robinson’ for many years before is slowly phased out.
5. National Umbrella Day is February 10
National umbrella day is celebrated across the world to pay homage to our reliable best friend. This important invention keeps us dry when it rains and protects us from the sun when it shines. Join us and celebrate our humble umbrella.
More umbrella facts: history of umbrellas
Umbrella fact that didn’t make the list is that they have a long, enduring history and have been depicted in the history books for more than 4000 years in Greece, China and Egypt.
They’ve come a long way from the sunshades and paper umbrellas that evolved into protection from the rain. Gaining popularity in the 17th century, the umbrella took various forms and became more popular with Europeans to protect them from the rain.
Fast forward to now and the umbrella is a staple in most people’s handbags or the boot of a car. In fact, they feature in the top 5 most popular items left in the London Underground with more than 10,000 getting left on the tube.
Types of umbrellas
Umbrella fact! There are three models of umbrellas to choose from. The golf umbrella , which is a large model, favoured in the sports industry due to its large branding estate across all 8 panels. The Umbrella Workshop offer this model with various differences including a vented option plus an automatic or manual opening function.
The walker umbrella has a crook handle and can be in wood or a slick black silicon and gun mental finishes. This umbrella is smaller than the golf umbrella that can be used to weave through urban spaces, but still large enough for applying visible branding.
Telescopic umbrellas also known as folding umbrellas are the smallest model and can be folded down to fit in a bag when not in use. Often accompanied by a carry case that can be printed or Pantone matched to suit the panels of the umbrella. The handle can be changed on this model to either be small to sit in a hand or a crook handle in wood for a deluxe feel to a telescopic umbrella.
The Umbrella Workshop only uses premium quality materials. This includes high quality polyester called pongee, as well as recycled RPET and different printing methods to create unique branded umbrellas that are built to last.
What can we do for you? The Umbrella Workshop.
Wurlin-The Umbrella Workshop are not just fascinated with umbrella facts, we are specialists in bespoke umbrellas, bags, packaging and customised merchandise. Progressive and flexible, we work with creative agencies and brand owners to diligently explore concepts and develop custom branded solutions. Experienced in sourcing products with a global supplier reach, we are trusted partners to clients for innovative manufacture, structured project coordination and international distribution.
Find out what we can do for you and give us a call +44(0)1225 667979.