Custom advertising umbrellas can be an excellent tool to maximize brand awareness. They offer a large surface area to showcase your brand’s logo or message and are a functional item that people can use on a regular basis. Here are some tips on how to effectively use custom advertising umbrellas to promote your brand.
Choose high-quality umbrellas
One of the essential factors in maximizing brand awareness with custom advertising umbrellas is to choose a high-quality product. A cheap and poorly made umbrella will give your brand a negative impression. Instead, invest in a high-quality umbrella that is durable, sturdy, and can withstand harsh weather conditions. Choosing a high-quality umbrella will make users happy and increase the chances of them using it more frequently, thereby increasing brand visibility.
Design an eye-catching umbrella
The design of your custom advertising umbrella plays a significant role in maximizing brand awareness. Make sure to use bright, bold colors, and make your brand’s logo or message prominent and easy to read. The design should be visually appealing to catch people’s attention and make your brand stand out. People will use the umbrella in public spaces, so the design should be eye-catching and memorable.
Distribute umbrellas at events
Distributing custom advertising umbrellas at events is an effective way to promote your brand and increase visibility. Whether it’s a trade show, corporate event, or charity event, umbrellas can make for an excellent giveaway item. People will appreciate receiving a functional item that they can use in case of unexpected weather. Additionally, your brand will gain exposure to a large audience. Make sure to include a clear call-to-action or website on the umbrella, so people can easily find out more about your brand.
Use social media to showcase your umbrellas
Social media is a powerful tool to showcase your custom advertising umbrellas. Encourage people to take photos with your branded umbrella and share them on social media using a specific hashtag. This will not only increase brand visibility but also create user-generated content that can be shared on your social media channels. Make sure to engage with users who post photos with your umbrella and offer incentives or discounts for those who do.
Partner with other brands or influencers
Partnering with other brands or influencers can also help maximize brand awareness with custom advertising umbrellas. Reach out to influencers who align with your brand and offer them a branded umbrella. They can showcase it on their social media channels, which will increase your brand’s reach to their followers. Partnering with other brands can also help increase brand visibility to their audiences.
In conclusion, custom advertising umbrellas can be an effective tool to maximize brand awareness. By choosing a high-quality umbrella, designing an eye-catching design, distributing them at events, using social media to showcase them, and partnering with other brands or influencers, you can increase your brand’s visibility to a large audience. Remember to use creative and innovative ways to showcase your brand, and always stay true to your brand’s identity and message.
What can we do for you?
Wurlin-The Umbrella Workshop are not just fascinated with umbrella facts, we are specialists in bespoke umbrellas, bags, packaging and customised merchandise. Progressive and flexible, we work with creative agencies and brand owners to diligently explore concepts and develop custom branded solutions. Experienced in sourcing products with a global supplier reach, we are trusted partners to clients for innovative manufacture, structured project coordination and international distribution.
What is promotional marketing?
Simply put it’s a marketing strategy which aims to get potential customers to choose your product or brand. The primary objective of promotional marketing is to keep your product or brand in the mind of the customer. You want them to buy from you so it’s essential to promote your business effectively.
Create a distinctive brand identity
Your logo is part of this and you have probably thought about the design, colours and message but this is only part of your identity. Your brand identity represents your values, services, personality and ideas so it is important you get this right.
Get your message out there
So you’ve got your eye-catching logo, you have thought long and hard about your brand identity… what next? You need to get your brand visible to potential customers. First thing’s first: know who your target customers are as this information is key to your campaign.
Promote your business
Once you have an idea who you are targeting you can think of the best way to get your message across. If you have more than one target market this message could be different. This is a competitive time and you want to stand out from the crowd. There are plenty of ways to promote your business including:
- Mass media advertising ( business directories, magazines, newspapers etc)
- Public Relations (press releases, launches, events, tours)
- Sales based methods (competitions, discounts, coupons, gift vouchers)
- Direct marketing (letters, emails etc)
- Digital marketing through websites and mobile phones
- Social networking
Promotional marketing focuses on getting your brand noticed and subsequently chosen by customers, ultimately that is what you need to succeed.
Spending time thinking carefully about your strategy can save you time and money. Some ideas to think about are:
- Who is the target of your campaign?
- Which incentives might work best for your intended customers?
- What is your available budget?
- Who will be responsible for running the campaign?
Promotional marketing is something that we know a lot about at Wurlin and we can get your brand noticed. Promotional products are an excellent way to keep your brand visible. It is important to choose the right promotional product for your campaign.
These offer a great return on investment, not only practical but they promote your logo or brand every time they are used.
A highly practical promotional item to give to clients, printed with your logo and you can have your brochure pre-loaded on to it and make it non erasable, so potential customers always know where to find it. The possibilities are endless.
We recognise that consistent branding is paramount to your business and we can help with a number or innovative and creative ways to ensure that your campaign is a success.
Tell us what you want to communicate and we will do the rest. Our design team will come up with products and designs that target your audience cost effectively.
Contact us firstname.lastname@example.org
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