Design and ideas we want to share with you
Acclaimed sculptor, Anish Kapoor, famed for his huge-scaled sculptures designed to unsettle the viewer and twist their surroundings, is exploring the possibilities of working with the world’s darkest, blackest material, Vantablack. We heard this exciting news this morning and read it in Dazed.
Brands choose agencies for sourcing projects, services or products themselves because an agency will have the specific skill set, knowledge, experience and supplier network to service a brand. An organisation may have a great marketing team in place but they will be looking to solve a specific need such as branding, digital strategy or promotional merchandise and use people who have the resource to get the job done, professionally and to budget first time.
A logo tells us about the soul of a company. The colours they use tell us if they are loud or conservative. Progressive or traditional. We make those assumptions based on colour, how they talk about themselves and what they ask. These things also help us advise on which model of umbrella to choose, for what a company wants to achieve.
The word umbrella originates from the word ‘Umbra’ which means the shade cast by an opaque object. In 1609 there is a mention in the English Poet John Donne’s letters. He uses the term ‘ombrello’. This was then altered with the influence of the word ‘Umbra’, from ‘Umbella’ to ‘Umbrella’: the word we recognise immediately today.
Choosing a promotional item that can also serve a useful purpose is an important element to consider when marketing your business or product. Promotional umbrellas make for an extremely desirable gift. Items that are used daily, such as promotional pens, printed mugs, branded clothing are great for low-cost giveaways, but can have quite a short life and may be quickly discarded. Promotional umbrellas however are not a gift that would be discarded, at worst they might be passed on to somebody else.
Simply put it’s a marketing strategy which aims to get potential customers to choose your product or brand. The primary objective of promotional marketing is to keep your product or brand in the mind of the customer. You want them to buy from you so it’s essential to promote your business effectively.