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The Umbrella Workshop Blog

Design and ideas we want to share with you

Oct
2014

Portfolio of luxury promotional merchandise

Nyetimber commissioned us to produce a complimentary portfolio of branded merchandise that included a premium walking umbrella, USBs and pens.

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Man with Umbrella in Hong Kong
Oct
2014

A symbol for democracy

There are striking images coming from Hong Kong of protesters using umbrellas as a symbol for pro-democracy which are moving and emotive. Protesters have been using umbrellas to protect them from tear gas and are using them to mark territory they are occupying.

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Sep
2014

Vantablack umbrella?

Acclaimed sculptor, Anish Kapoor, famed for his huge-scaled sculptures designed to unsettle the viewer and twist their surroundings, is exploring the possibilities of working with the world’s darkest, blackest material, Vantablack. We heard this exciting news this morning and read it in Dazed.

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Sep
2014

Why use an agency?

Brands choose agencies for sourcing projects, services or products themselves because an agency will have the specific skill set, knowledge, experience and supplier network to service a brand. An organisation may have a great marketing team in place but they will be looking to solve a specific need such as branding, digital strategy or promotional merchandise and use people who have the resource to get the job done, professionally and to budget first time.

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Sep
2014

Psychology of colour

A logo tells us about the soul of a company. The colours they use tell us if they are loud or conservative. Progressive or traditional. We make those assumptions based on colour, how they talk about themselves and what they ask. These things also help us advise on which model of umbrella to choose, for what a company wants to achieve.

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Horse with umbrella
Sep
2014

It’s neigh bother

We use a rather fun horse head to model our umbrellas. We’re not the only ones who like Neddy to help them out.

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Sep
2014

Property developers get beautiful

We work within a variety of industries to provide different umbrellas for a number of purposes. That can include giving umbrellas as gifts to clients, using in an appropriate situation as well as a visual promotion.

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May
2014

The History and Derivation of Umbrellas

The word umbrella originates from the word ‘Umbra’ which means the shade cast by an opaque object. In 1609 there is a mention in the English Poet John Donne’s letters. He uses the term ‘ombrello’. This was then altered with the influence of the word ‘Umbra’, from ‘Umbella’ to ‘Umbrella’: the word we recognise immediately today.

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Bollinger Umbrella
Apr
2014

How promotional umbrellas can work for you

Choosing a promotional item that can also serve a useful purpose is an important element to consider when marketing your business or product. Promotional umbrellas make for an extremely desirable gift. Items that are used daily, such as promotional pens, printed mugs, branded clothing are great for low-cost giveaways, but can have quite a short life and may be quickly discarded. Promotional umbrellas however are not a gift that would be discarded, at worst they might be passed on to somebody else. 

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Mar
2014

A 5 minute guide to promotional marketing

Simply put it’s a marketing strategy which aims to get potential customers to choose your product or brand. The primary objective of promotional marketing is to keep your product or brand in the mind of the customer. You want them to buy from you so it’s essential to promote your business effectively.

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