The Four Key Influencers of Consumer Behaviour
The most successful businesses are able to design their products and services around their customer’s needs and pain points. Doing this means having a strong understanding of what makes their target market tick. Ultimately, they are always reflecting and asking themselves, why would people buy from them and not someone else? Understanding your target market […]
8 Promotional Marketing Ideas to Boost your Business Exposure
Attention is a scarce resource. The average human only has an attention span of 8 seconds, down 4 seconds from where it was in 2000, according to a study by Microsoft. These few seconds may not seem much, but for marketers, they can spell the difference between a new loyal customer, and another disinterested passer-by. Marketers […]
5 Popular Umbrella Customisation Options
Customised umbrellas are now a must-have for most businesses. Used to send out to clients as gifts or for use in the office, customised umbrellas are also part of an essential uniform for staff. Umbrella customisation options are now so vast, that umbrellas are considered part of one’s personal style. Top 5 popular umbrella customisation […]
5 Unusual Ways to use an Umbrella
At Umbrella Workshop, we think it’s high time we start thinking differently about umbrellas and how they can be a bigger part of our lives, rather than just an afterthought that we only think about when it starts to rain. Here then, are our 5 unusual ways to use an umbrella.
Parts of an umbrella
Parts Of An Umbrella Diagram Ever wondered what goes into creating a custom umbrella? It’s more than just a canopy! Understanding the different parts of an umbrella reveals a vast world of customisation options. From the prominent outer canopy to subtle details like the handle ring and the feel of the umbrella handle itself, nearly […]
Umbrellas in Religious Ceremonies
In 21st century Britain we largely view umbrellas as wholly practical items that protect us from the rain. They are also very disposable things in the modern age, with an depressing 1.1 billion umbrellas thrown away worldwide each year. It wasn’t always this way though. The umbrella has a very noble past, starting out as […]
A Guide to Printing Methods
Gifts are powerful. While digital may be the darling of every marketer’s eye today, branded promotional giveaways remain tried, tested, and effective. Nearly everyone will remember your business if you give them a useful freebie, like a branded umbrella or bag, according to the Advertising Specialty Institute. Trade show attendees are also more likely to […]
5 Things you need to know about submitting artwork for umbrella printing
The great thing about our printed umbrellas is that we can reproduce most things. From fine art and photographs to metallics, you just need to tell us what it is you’re interested in printing and send us the artwork. Submitting artwork for umbrella printing can be tricky to get to grips with if you’re not […]
History of the Umbrella
History Of The Umbrella The umbrella, a seemingly mundane object, is in fact a marvel of human ingenuity and adaptation. It’s an invention that has seamlessly woven itself into the fabric of our daily lives, offering shelter from the capriciousness of weather. Yet, its ubiquity belies a rich and complex history that is often overlooked. […]
Custom design umbrellas and special effects
We build many of our umbrellas from scratch we are able to combine materials and effects to create truly unique design led umbrellas. We can combine canopies to allow special effects, such as an under print to show through. We can also combine materials such as printed PVC canopies and textile to amazing effect. Tone […]