Promotional Umbrella: Perfect for Spring Campaigns

Promotional umbrella

Spring is on the way – the days are growing longer, and the flowers are beginning to bloom. With spring comes many opportunities for businesses to connect with their audience through promotional campaigns, and what better way to do so than with the ubiquitous and overwhelmingly practical promotional umbrella

Practicality Meets Promotion 

Spring weather can be unpredictable, hence the saying, ‘April showers bring May flowers.’ A high-quality promotional umbrella not only shields customers and clients from sudden downpours but also acts as a mobile advertisement, showcasing your business’s logo and message to everyone around it. 

These practical items offer continuous exposure for your brand, making them incredibly valuable marketing tools. 

Seasonal Relevance 

Spring brings a surge in outdoor activities, such as picnics, festivals and other outdoor events. Promotional umbrellas fit seamlessly into these springtime activities, offering shade from the sun or protection from unexpected rain showers. 

By distributing branded umbrellas at outdoor events, businesses can align their promotions with the season, making their brand a part of customers’ spring experiences. 

Floral canopy umbrella with orange outer canopy

Versatility in Design 

One of the most significant advantages of promotional umbrellas is their versatility in design. Whether you opt for a classic style or a more modern and eye-catching design, there’s an umbrella to suit every brand’s aesthetic. 

If you choose branded umbrellas from The Umbrella Workshop, you can choose from a range of colours and styles: double canopies with internal print, all-over printed umbrellas, umbrellas printed with your company logo or with a photograph, Pantone-colour-matched umbrellas, and much, much more. The choices are endless, and we can add luxury extras such as woven labels, embroidered tie wraps, engraved handles, piping, carry bags, and more. 

Long-Lasting Impact 

Unlike many other promotional items used once and then forgotten, umbrellas have a long lifespan. They’re durable, practical, and likely to be kept by recipients for years, so your brand will continue to receive exposure long after the initial promotion. Whenever a user opens your umbrella, on a rainy day or a sunny afternoon, it reinforces brand recognition and leaves a lasting impression on the recipient and those around them. 

Cost-Effective Marketing 

Promotional umbrellas offer excellent value for money when it comes to marketing ROI. Compared to other forms of advertising, they have a relatively low cost per impression, ensuring that your marketing budget goes further. Additionally, umbrellas’ durability and longevity mean that your initial investment continues to deliver returns over an extended period, making them a cost-effective marketing solution for businesses of all sizes. 

As spring approaches, businesses have a golden opportunity to connect with their audience through seasonal promotions. Promotional umbrellas offer the perfect combination of practicality, seasonal relevance, and long-lasting impact, making them an ideal choice. 

If you want to take advantage of promotional umbrellas this spring, our team is here to help. Call us at UK +44(0) 1225 667 979, USA 8666 158 187, or email info@umbrellaworkshop.com, and a team member will contact you soon. By leveraging the versatility and cost-effectiveness of promotional umbrellas, businesses can ensure that their brand stands out in customers’ minds, rain or shine. 

In the world of branding and marketing, standing out from the crowd is essential. One way to achieve this is through the use of high-quality custom printed umbrellas. These versatile and practical items offer protection from the elements and serve as effective tools for promoting your brand. 

Let’s examine just some of the creative ideas for custom printed umbrellas that can enhance your brand and leave a lasting impression on your audience. 

Custom Printed Umbrella Options

There are many different options for your custom printed umbrella. At The Umbrella Workshop, we can use and combine several different print processes to create the perfect promotional umbrella. These include dye sublimation, silk-screen printing, four-colour process print, transfer print, metallic print, embroidery, and good old-fashioned sewing and tailoring. 

luxury-umbrella-handle-ring-engraved-with-compnay-logo
Printed branded promotional Umbrella Sleeves
colour-matched-perimeter-tape-on-folding-umbrella
Umbrella with embroidery
Walking umbrella with metallic print
Fine art print on folding umbrella

Double Canopy Umbrellas Featuring Internal Print

Printing on the inside of an umbrella is an excellent opportunity to make your umbrella unique, and it is becoming more popular with our clients. This requires the umbrella to be a double canopy, meaning it has two sets or layers of panels – one on the inside and one on the outside. 

Great examples of internal print on umbrellas we’ve created for clients have been building developers who’ve had maps printed on umbrellas or a photo printed on the inside so that the user looks up and sees a face, clouds, or similar. 

Bold and Eye-Catching Designs 

Don’t be afraid to go bold with your design choices when it comes to custom-printed umbrellas. We can print in various vibrant colours, striking patterns or unique graphics that capture attention and make a statement. 

You can incorporate your brand’s logo or specific marketing campaign branding to complement the overall design while ensuring visibility from a distance. A visually appealing and striking umbrella is more likely to attract attention and spark conversation, increasing brand visibility and recognition. 

Pantone-Matched Canopy Umbrellas 

Pantone matching an umbrella is the perfect way to ensure the consistency of your branding. At The Umbrella Workshop, we can dye or print the high-grade polyester we use before constructing the umbrella. You can supply the Pantone number to us or send an item you want us to colour-match, and we’ll take care of the details. 

Pantone-matched umbrellas are often used as corporate gifts alongside other items, which all must be the same brand colour. Many organisations we work with choose a Pantone-matched umbrella to ensure uniformity across all printed elements in their business. 

Custom printed umbrellas offer endless opportunities for creativity and brand enhancement. By embracing bold designs and clever branding, businesses can create custom printed umbrellas that protect users from the elements and elevate their brand image and visibility. 

No matter what custom printed umbrella design you’re considering, our team of experts will work closely with you to create a unique umbrella that will display your brand for many years. You can speak to one of our team members to learn more by calling UK 01225 667 979 or USA 8666 158 187. Alternatively, you can email info@umbrellaworkshop.com, and we’ll be in touch as soon as we can. 

CPM of Advertising Using Umbrellas

With any advertising investment, businesses want to know what their Return on Investment (ROI) will likely be before committing. For branded umbrellas, we calculate this using Cost Per Mille (CPM), which is the cost per thousand impressions. 

Calculating an exact CPM for branded umbrellas is tricky due to many factors, such as weather conditions, crowd density whilst the umbrella is open, distribution, the lifespan of an umbrella and the umbrella’s effectiveness in promoting the brand or organisation. These factors mean we cannot measure the CPM of branded umbrellas as accurately as a social media advertising campaign or a Pay-per-click (PPC) campaign, for example. 

Let’s look at an example CPM for a branded umbrella campaign using some intelligent estimates:

Number of umbrellas1,000
Number of views per day, per umbrella50 
Number of days the umbrellas are used per year100
Number of views after 3 years15,000,000

So, if the cost of producing and distributing the branded umbrellas is £10,000, the CPM would be 15,000,000\1,000, which is £0.66 CPM. 

The CPM of branded umbrellas generated from this example is very low and offers fantastic value compared with more traditional forms of advertising. 

Comparison with Other Forms of Advertising 

In 2023, the mean CPM of an active ad with Meta, the company that owns Instagram, Facebook and Messenger, was around £1.39 [source], the CPM for streaming services like ITV Hub and All 4 is around £30 and for Amazon Prime is around £20 [source]. It is predicted that these numbers will become less favourable as more and more streaming services and platforms hit the market and user numbers change accordingly. 

For billboard advertising in the UK, the CPM rate can vary from around £5 up to £20 per 1000 impressions [source]. Direct mail can be between £400 and £800 [source].

Branded umbrellas are a superior choice over more traditional advertising methods. Unlike billboards, which rely on static visibility and TV ads susceptible to channel switching, branded umbrellas offer great exposure when users carry them around, turning them into moving billboards during rainy weather. 

Umbrellas also serve a practical purpose, ensuring repeated impressions with every use, which helps maximise brand visibility. This repeated usage contrasts with direct mail campaigns, which often end up straight in the bin unread. 

Branded umbrellas provide a tangible, long-lasting promotional tool that recipients appreciate and use, extending the advertisement’s lifespan beyond a single interaction. Ultimately, branded umbrellas offer a cost-effective means to achieve sustained brand exposure, making it a more strategic investment than traditional advertising channels. 

Enjoy a Low CPM with Branded Umbrellas for Your Business 

If you’d like to take advantage of a fantastic ROI for your advertising cash, branded umbrellas are a great choice. Global brands trust The Umbrella Workshop to design and manufacture high-quality branded umbrellas that demand attention. 

Our team of experts will work closely with you to design and create a personalised umbrella that will display your brand prominently for years. To learn more, speak to a team member by calling UK: 01225 667 979 or USA: 8666 158 187. Alternatively, you can email info@umbrellaworshop.com.

Every opportunity to showcase your company’s brand is a chance to shine. Imagine walking down a bustling city street, and amidst the sea of dull, boring umbrellas, you’re carrying one that truly stands out – bold, elegant and proudly displaying your company logo or branding. That’s the magic of personalised company umbrellas! 

Company Umbrellas | Branded Umbrellas

Be Everywhere, Even in The Rain

Think of company umbrellas as your brand’s mobile ambassadors. Rainy days? Your logo can still turn heads and spark conversations. 

The eye-catching design of your company umbrella will not only shield users from the elements but also draw attention to your brand, effectively increasing your company’s exposure and ensuring your brand stays top of mind even on the dullest day. 

Elevate Your Brand’s Image 

Luxury is in the details, and sophistication and quality are essential for personalised umbrellas. The Umbrella Workshop offer unique finishing touches that will set your brand apart from the rest, such as woven labels, embroidered tie wraps, engraved handles, piping and much more. 

When your team or clients carry these high-quality umbrellas with your company logo, it sends a powerful message about your commitment to excellence.  

brown with teal contrast piping and logo detail on promtional umbrella
luxury-umbrella-handle-ring-engraved-with-compnay-logo

Gifts That Wow

Say goodbye to uninspired corporate gifts and hello to personalised umbrellas that stick in people’s minds. Practical, stylish and infused with your brand’s identity, these gifts will leave a lasting impact. 

Whether rewarding employees or delighting clients, a high-quality branded umbrella is more than just a gift – it’s a symbol of appreciation that strengthens relationships and fosters loyalty. 

The undeniable practicality of an umbrella also ensures your gift will be used repeatedly, reinforcing your brand with each use. 

Umbrella manufacturing expertise

Maximise Your Marketing Impact 

Traditional advertising methods can be hit or miss – they’re expensive and may not guarantee the same level of exposure as a well-placed company umbrella. Branded umbrellas offer a cost-effective way to make a splash. 

Your logo will get noticed with each use, turning ordinary rainy days into prime advertising opportunities. It’s targeted marketing at its finest, ensuring your brand stays front and centre without breaking the bank.  

Corporate Gifts That People Really Want 

Let’s be honest; we’ve all been given a corporate gift that we know we’ll never use. It might be a branded mug, a pen drive, a paperweight, or something else entirely. You know they’ll kick around on your desk for a while before hanging around in your drawer even longer before eventually being chucked out. An branded umbrella is an inherently useful gift that people will be grateful for, leaving them thinking about your brand each time they reach for it to shelter from a shower. 

Custom Printed Wood Walking Umbrellas - Auto

Let us help you create the perfect printed umbrella for your brand or organisation. Fill in our online contact form for a custom quote for your needs today, or call us at 01225 667 979

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