The Umbrella Workshop Blog

Showing posts in category "Marketing"

black and white photo of two men with their backs to the camera, they are wearing shorts and holding umbrellas
Jul
2025

Forget the Cape: Make Your Audience the Hero of Your Brand Story

Turn Your Customers into Heroes: A Guide to Telling A Brand Story In a world saturated with marketing messages, how do you cut through the noise and forge a genuine connection with your audience? The answer lies in the power of brand storytelling. But not just any story – a story where your audience isn’t […]

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luxury wood walking umbrella with property photo print
Jun
2025

Custom Branded Umbrellas & Merchandise: Why Creative Agencies Use Sourcing Partners Like Us

Brands choose agencies for sourcing projects, services or products themselves because an agency will have the specific skill set, knowledge, experience and supplier network to service a brand. An organisation may have a great marketing team in place but they will be looking to solve a specific need such as branding, digital strategy or promotional merchandise and use people who have the resource to get the job done, professionally and to budget first time.

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colourful boxes of pencils with black pencils shown
Sep
2024

5 Corporate Gifts Your Clients Won’t Forget

One way to show appreciation and cement client connections is by the creation and branding of corporate gifts.

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Wood stick umbrella with floral print on the inside
Apr
2024

Promotional Umbrella: Perfect for Spring Campaigns

With spring comes many opportunities for businesses to connect with their audience through promotional campaigns, and what better way to do so than with the ubiquitous and overwhelmingly practical promotional umbrella?

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cost of cpm for promotional umbrellas
Mar
2024

The Estimated CPM of Advertising Using Branded Umbrellas

The Estimated CPM of Advertising Using Branded Umbrellas to help determine the return on investment.

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Double-canopy-golf-internal-stained-glass-window-print
Feb
2024

Custom Printed Umbrellas to Enhance Your Brand 

In the world of branding and marketing, standing out from the crowd is essential. One way to achieve this is through the use of high-quality custom printed umbrellas.

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black umbrella with white solo umbrella
Feb
2024

Top 5 Marketing Benefits of Company Umbrellas

Every opportunity to showcase your company’s brand is a chance to shine. That’s the magic of personalised company umbrellas!

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four women standing against a white background employee engagement ideas
Nov
2021

Employee engagement ideas

Employee engagement ideas vary and should be carefully considered. Employees play an important role in your organisation. They are primary, important internal stakeholders who help define, shape and carry out the tactical operations of a business. They bring energy to planning and operations, they are the face of your company, they interact with your customers […]

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lots of people crossing the road
Oct
2021

The Four Key Influencers of Consumer Behaviour

The most successful businesses are able to design their products and services around their customer’s needs and pain points. Doing this means having a strong understanding of what makes their target market tick. Ultimately, they are always reflecting and asking themselves, why would people buy from them and not someone else? Understanding your target market […]

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custom printed umbrellas promotional marketing ideas
Sep
2021

8 Promotional Marketing Ideas to Boost your Business Exposure

Attention is a scarce resource. The average human only has an attention span of 8 seconds, down 4 seconds from where it was in 2000, according to a study by Microsoft. These few seconds may not seem much, but for marketers, they can spell the difference between a new loyal customer, and another disinterested passer-by. Marketers […]

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