Originally published: April 2014 | Updated: May 2025
Overview
Choosing a promotional item that can also serve a useful purpose is an important element to consider when marketing your business or product. Custom promotional umbrellas make for an extremely desirable gift.
Unlike smaller giveaway items that may be discarded or forgotten, promotional umbrellas are used repeatedly and offer an expansive canvas for your logo and messaging, at worst they might be passed on to somebody else.
In this guide, we’ll explore the benefits of branded umbrellas, key design considerations, and how to maximise the impact of your umbrella campaign.
Table of Contents
Why Choose Promotional Umbrellas?
There are very few promotional products that can offer you such a large branding surface as a printed umbrella.
According to statistics the average number of days the UK has rain is 154 per year. Your promotional umbrella will be in frequent use and each time it rains your promotional umbrella has the opportunity to reach a new audience as the recipient acts like a walking billboard for your business.
There are a number of options to choose from when purchasing promotional umbrellas, because our umbrellas are bespoke we are able to offer a huge range of options. With our experience in the promotional umbrella market we can help guide you to the right product for your marketing campaign to ensure that your umbrellas suit the recipient.
We have put together a list of some of the things you may need to think about when designing your umbrella. You can take advantage of our free design service to take your ideas and turn them into reality. Our experienced team of designers can help you get the most out of your budget to create a unique and truly eye-catching umbrella.
Design Considerations for Promotional Umbrellas
A well-designed umbrella reflects the personality of your business and connects with your target audience. Here are a few things to consider:
Colour Scheme
- What colour should you choose? Those working in the corporate sector may appreciate a more subtle design, people in more relaxed industries may not mind an umbrella in bright colours with logos, web addresses and pictures.
Easily match your brand colours using the Pantone colour chart
Umbrella Type
- What type of umbrella should you choose? This will very much depend on your clients and their demographic. If your product is aimed at females then you may choose one type of umbrella, or golfers another. Whoever your client is we will have the product to suit them.
Branding Placement
- Will you place your entire company details or perhaps just a logo or web address? We can provide you with a variety of options from which to select your final product.
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Take advantage of printing on both interior and exterior panels for added flair.
Use Our Free Design Service
Not sure where to start? Our experienced designers can work with your ideas to create an umbrella that suits your goals and budget. From colour matching to layout assistance, we’ll help you make an impact.
Maximising Impact with Strategic Distribution
When and where you distribute your promotional umbrellas matters:
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Trade Shows:
- How will you deliver your promotional item? You could give them out at trade shows just as it rains – your clients will be extremely grateful that you have helped them out just when they needed it.
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Outdoor Events: Give away branded umbrellas at televised events and you may gain thousands of pounds’ worth of free publicity.
- Giving away cheap umbrellas at a televised event just as the rain descends, could give your company television coverage that would cost hundreds of thousands of pounds and reach hundreds of thousands of potential clients, what better way to create a huge impact for your brand?
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Corporate Gifts: Provide them to clients or employees as part of a welcome or holiday package.
- Deciding when to give out your promotional umbrellas can have just as much impact as the umbrella itself, we have lots of ideas and experience that can ensure your campaign achieves maximum success
Timing and context can elevate your marketing campaign from good to unforgettable.
Bespoke Umbrella Options for Larger Orders
For orders of 100 or over we can produce bespoke promotional umbrellas. This means that you (and your clients) get exactly what you want, both for umbrella design and colour ways. We also offer many additional ways to brand your umbrella. If you’re ordering 100 umbrellas or more, you unlock our full range of bespoke design options:
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Full custom design and colour matching
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Dual-colour panels
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Interior printing and woven labels
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Pantone-matched canopies
Promotional umbrellas can offer you great advertising opportunities let us help explore the avenues open to you.
We will work with you to create a promotional umbrella unique to your organisation at a highly competitive rate. We specialise in Pantone matched, brilliantly engineered umbrellas that are affordable and made to order. It’s performance guaranteed.
Create an Umbrella That Represents Your Brand
Custom promotional umbrellas offer one of the most effective and practical ways to promote your business. With their durability, visibility, and high perceived value, they serve as long-term brand ambassadors.
Let us help you create a promotional item that your clients will genuinely appreciate—and that will advertise your business time and time again.