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The Umbrella Workshop Blog

Showing posts in category "Marketing"

Jul
2016

5 cool custom options for umbrellas

There’s more to branded umbrellas than meets the eye – printing your logo on the outside is just the start. Read on to discover five cool custom options for our premium pieces.

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Jun
2016

Bath’s Brolly Walk

This summer, Georgian Bath (a UNESCO World Heritage Centre, no less) is looking more photogenic than ever before – hard to believe, we know, but it’s thanks in part to the installation of Umbrella Street in the city’s SouthGate development.

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Sep
2014

Why use an agency?

Brands choose agencies for sourcing projects, services or products themselves because an agency will have the specific skill set, knowledge, experience and supplier network to service a brand. An organisation may have a great marketing team in place but they will be looking to solve a specific need such as branding, digital strategy or promotional merchandise and use people who have the resource to get the job done, professionally and to budget first time.

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Sep
2014

Psychology of colour

A logo tells us about the soul of a company. The colours they use tell us if they are loud or conservative. Progressive or traditional. We make those assumptions based on colour, how they talk about themselves and what they ask. These things also help us advise on which model of umbrella to choose, for what a company wants to achieve.

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Horse with umbrella
Sep
2014

It’s neigh bother

We use a rather fun horse head to model our umbrellas. We’re not the only ones who like Neddy to help them out.

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Bollinger Umbrella
Apr
2014

How promotional umbrellas can work for you

Choosing a promotional item that can also serve a useful purpose is an important element to consider when marketing your business or product. Promotional umbrellas make for an extremely desirable gift. Items that are used daily, such as promotional pens, printed mugs, branded clothing are great for low-cost giveaways, but can have quite a short life and may be quickly discarded. Promotional umbrellas however are not a gift that would be discarded, at worst they might be passed on to somebody else. 

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Mar
2014

A 5 minute guide to promotional marketing

Simply put it’s a marketing strategy which aims to get potential customers to choose your product or brand. The primary objective of promotional marketing is to keep your product or brand in the mind of the customer. You want them to buy from you so it’s essential to promote your business effectively.

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