Sotheby’s Case Study Case Study

June 2018

 

Product – Auto wood walker umbrella

Customisation on umbrella – Metallic logo print with Pantone matched double canopy

Sotheby’s has been uniting collectors with world-class works of art since 1744. Sotheby’s became the first international auction house when it expanded from London to New York in 1955.

Obviously a high end brand, they asked us to produce a premium umbrella to reflect this. We recommended an Auto Wood Walker, which is an elegant umbrella with a traditional wooden handle. We dyed the double canopy with their pantone matched brand colours. They chose a simple print of their logo in a gold metallic finish on opposing panels of the outer canopy

The result was a stylish, yet conservative umbrella, that was durable and practical, but most importantly showed clear brand representation.

“ This umbrella perfectly fits our brand image. ”

Sotheby's

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